$32,300 a month, and where it leaks.

What the numbers say

• 7 subscriptions are past due — $245/mo at risk

  Failed card payments, not decisions to leave. Turn on Smart Retries and the failed-payment emails in Stripe → Billing → Revenue recovery, then email each one personally today: "your card bounced, here is the link".

• $140/mo of subscriptions cancelled, on average, each of the last three months

  Turn on the cancellation reason survey in Stripe → Billing → Customer portal, and send one plain win-back email to everyone who left in the last 90 days. Recovering a fifth of it is normal.

• Refunds are 3.4% of sales — $1,097/mo

  Above 2% usually has one cause. Read the last ten refund reasons; the fix (a clearer listing, a delivery-time promise, a size guide) tends to cover most of them.

• The 30¢ per payment costs you $687/mo on a $14 average sale

  Bundling two visits into one payment, or a monthly plan, halves it.

• Revenue fell 11.9% last month ($29,700 against a $33,700 average)

  Check whether it is fewer customers or smaller orders: the fix for each is different. The Monday moves will work from this.