Playbooks · $49 each · written in a minute
Emon deletes your costs. Henson digs your moat. Samam makes you famous. Dare-io pushes you off a cliff, with a parachute. You get a playbook written for your numbers.
One-time payment. Your description is never published.
What you sell, to whom, and whatever numbers you have. Sixty seconds.
$49 for one playbook, $99 for all four. No account, no subscription.
On the page Stripe returns you to, and in your inbox to keep.
The hosts
Every playbook is written against your numbers, not theirs.
“The best part is no part. The best invoice is no invoice.”
Every expense rebuilt from zero. What it should cost, what to delete, and what you keep each month.
“The more of the problem you own, the more you can charge.”
What will still be true in ten years, where you can own the whole problem, and the price that earns you.
“Your dog-grooming van is basically AGI. Let's tell everyone.”
The best product rarely wins; the best-distributed one does. Thirty days to get in front of buyers.
“Jump off the cliff. I packed you a parachute and a spreadsheet.”
One bet everyone around you calls impossible — sized so that if it fails, the business shrugs.
The Runway Pack · $196 separately
Small businesses that need every lever at once — and VC-backed AI companies with more runway than revenue.
The Dare-io rule
Most small businesses die of caution, not of risk. The trick is not to be brave; it is to write down the most a bet can cost before you take it, and the number that tells you to stop. Then jump.
Size my impossible bet · $49Noise off · a real person
A calm, unhurried conversation with the founder of NoizeOff. Your business, a decision you are stuck on, AI and where it is taking us — anything you want to think out loud about.