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Inside the free week · a sample agency

This is your week. Click around.

Everything below is what a free-week buyer sees, written for an invented web agency. Tick a move off with “I did this” and watch the total. Yours is written for your business, in about two minutes.

Start mine — free for 7 days

$0 today. Free for 7 days, then $19/month unless you cancel — one click, any time before day 7. Card required. We email you before it ends.

Henson, a cartoon parody host

Free-week quest

“Good. The moat is getting deeper.”

4 of 7 done
Bonus: 30 minutes with the founderAfter seven days it becomes $19/month. Manage or cancel

First-Principles Cost Teardown

Brightline can free ≈ $8,600 per month by cutting inflated software, ads and contractor spend

I compared each line item to the cheapest realistic alternative. Software is ~12× the floor price, Google Ads cost three times a typical lead cost, contractors are billed at about 90% markup, and office overhead is modestly above market. Cutting those excesses would save roughly $8.6k each month.

Line by line, from the floor upper month, as estimated below
  • Software stack$2,660/mo
  • Google Ads$2,000/mo
  • Contractors$1,800/mo
  • Office rent$700/mo
  • Accountant$300/mo
  • Coffee/snacks$280/mo
  • Insurance$150/mo
01

Line by line, from the floor up

What each expense really buys, the floor cost, and the markup.

  1. Payroll – $38,500/mo

    Six designers & devs. Assuming a market salary of $7,000 each, floor = $42,000. They are actually paying 8% below floor, so no saving here.

  2. Office rent – $4,200/mo

    ≈ $700/mo

    Denver co‑working average $3,500 for 1,200 sq ft. Markup ≈ 20%. Potential saving ≈ $700/mo.

    This week:

    Get three comparable lease quotes this week.

    Did you do it?

  3. Software stack – $2,900/mo

    ≈ $2,660/mo

    Figma, Webflow, Notion, HubSpot, Slack, Adobe, Loom + 5 niche tools. Floor price for essential tools ≈ $240/mo. Current spend is ~12× the floor. Saving ≈ $2,660/mo.

    This week:

    Audit each tool; cancel any not used weekly.

    Did you do it?

  4. Contractors – $3,800/mo

    ≈ $1,800/mo

    Assuming $30/hr for 20 h/week per contractor = $2,400 floor. Current spend is 58% above floor. Saving ≈ $1,800/mo.

    This week:

    Negotiate flat‑rate rates or replace with lower‑cost freelancers.

    Did you do it?

  5. Google Ads – $3,000/mo

    ≈ $2,000/mo

    2 qualified leads per month. Typical cost per lead in Denver web design ≈ $500. Floor = $1,000. Current spend is 3× floor. Saving ≈ $2,000/mo.

    This week:

    Pause campaigns and test organic referral incentives.

    Did you do it?

  6. Accountant – $600/mo

    ≈ $300/mo

    Basic bookkeeping for a 6‑person agency. Floor services cost ≈ $300. Markup 100%. Saving ≈ $300/mo.

    This week:

    Switch to a low‑cost online bookkeeping service.

    Did you do it?

  7. Insurance – $450/mo

    ≈ $150/mo

    General liability & professional indemnity. Comparable policies run $300/mo. Markup 50%. Saving ≈ $150/mo.

    This week:

    Request quotes from two new carriers.

    Did you do it?

  8. Coffee/snacks – $380/mo

    ≈ $280/mo

    Office pantry supplies. Bulk coffee + snacks cost ≈ $100/mo. Markup 280%. Saving ≈ $280/mo.

    This week:

    Switch to bulk supplier and limit to coffee only.

    Did you do it?
02

Delete, don't shave

Things that can be cut entirely.

  1. Google Ads campaigns

    ≈ $3,000/mo

    Zero leads for $3,000 spend. Delete and reallocate to referral bonuses.

    Did you do it?

  2. Redundant design plugins (5 of them)

    ≈ $150/mo

    Each costs $20–$30/mo and overlaps with core tools.

    Did you do it?

  3. Weekly catered lunches

    ≈ $200/mo

    Occasional team meals cost $200/mo and add little value.

    Did you do it?
03

What the money is for

Where to put the freed cash.

  1. Hire a senior UI/UX lead

    Adds $3,500/mo of expertise, lets you charge higher retainer rates.

  2. Invest in a client referral program

    Allocate $2,000/mo to bonuses that reward existing clients for new business.

  3. Build a low‑cost AI‑assisted prototype tool

    Spend $1,500/mo on a custom prompt library to speed up Webflow builds and stay ahead of DIY competition.

04

The mission the cuts serve

  1. Mission

    Deliver premium, on‑time web experiences that let small businesses grow 30% faster without hiring in‑house developers.

  2. Vision

    Become the go‑to Denver agency where founders pay for speed and design excellence, not for wasted overhead.

Trim the fat, reinvest in talent and referrals, and you’ll protect margins while out‑selling offshore copycats.

Moat & Pricing-Power Review

Add $12,000/mo profit in the next 12 months by expanding services and pricing tiers

Current revenue is $62,000/mo and total expenses are $53,830/mo, leaving about $8,170/mo profit. Adding a premium “Growth Suite” for 6 clients at $3,500 extra each and a recurring SEO retainer for 8 clients at $1,200 each would lift profit by roughly $12,000/mo.

Own the whole problemper month, as estimated below
  • Conversion‑focused CRO audits$1,500/mo
  • Ongoing SEO & content packages$1,200/mo
  • Managed Webflow hosting & updates$350/mo
  • Performance analytics dashboard$250/mo
01

What will still be true in ten years

The fundamentals of web presence don’t change fast.

  1. Businesses need a professional website

    Even with AI tools, companies will still require custom branding, compliance, and integration that off‑the‑shelf sites can’t guarantee.

  2. Brand credibility drives sales

    A well‑designed site remains the primary proof point for credibility; it will still be a conversion driver for most B2B and B2C firms.

  3. Digital marketing spend grows

    Businesses will keep allocating a larger share of budgets to paid search and social to capture online demand, sustaining demand for design that converts.

02

Own the whole problem

Don’t stop at the site – capture the full revenue engine.

  1. Conversion‑focused CRO audits

    ≈ $4,500/quarter ≈ $1,500/mo per client

    Add a quarterly CRO service that tests copy, layout, and CTAs. Each audit can be priced at $4,500 and upsells to implementation, compounding the retainer value.

    Did you do it?

  2. Ongoing SEO & content packages

    ≈ $1,200/mo per client

    Offer a 6‑month SEO retainer at $1,200/mo. Improves client rankings, keeps them on your plate longer, and justifies higher design fees.

    Did you do it?

  3. Managed Webflow hosting & updates

    ≈ $350/mo per client

    Bundle hosting, security patches, and minor edits for $350/mo per site. Turns a one‑off build into a recurring revenue stream.

    Did you do it?

  4. Performance analytics dashboard

    ≈ $250/mo per client

    Create a custom dashboard (using Notion + Google Data Studio) that tracks traffic, leads, and ROI. Charge $250/mo for access and insights.

    Did you do it?
03

Pricing power

Shift from cost‑based pricing to value‑based tiers.

  1. Introduce a “Growth Suite” tier

    ≈ $21,000/mo

    Add $3,500/mo to 6 existing retainer clients for CRO, SEO, and hosting. Incremental revenue = 6 × $3,500 = $21,000/mo.

    Did you do it?

  2. Create a “DIY‑Assist” self‑service plan

    ≈ $9,600/mo

    Charge $1,200/mo for a Webflow template + monthly coaching. Assuming 8 clients sign up, revenue = 8 × $1,200 = $9,600/mo.

    Did you do it?

  3. Raise base retainer by 12%

    ≈ $7,140/mo

    Current average retainer $4,250. A 12% increase adds $510 per client. With 14 clients, extra = 14 × $510 = $7,140/mo.

    Did you do it?
04

The ten-year bet

  1. Build a full‑stack “Revenue Engine” platform

    ≈ $150,000/mo at 30 clients

    Combine design, CRO, SEO, hosting, and analytics into a single subscription product. It locks clients for 3‑5 years, creates predictable cash flow, and makes pricing independent of offshore competition. Assuming 30 clients at $5,000/mo, annual recurring revenue hits $1.8 M, dwarfing current numbers.

    This week:

    This week, map the exact service components and draft a pricing sheet for the new platform.

    Did you do it?

Focus on the revenue engine now; the numbers prove the upside without waiting for market shifts.

30-Day Distribution Sprint

Add 30% more qualified leads (≈ 9 new retainer prospects) in the next 30 days

You pull in $62,000 revenue from 14 retainer clients and spend about $53,000 on payroll, rent, software and ads, leaving roughly $9,000 profit. Your current lead flow from Google Ads is 2 leads/month at $3,000 spend, so cost‑per‑lead is $1,500. To hit the 30% lift you need about 3‑4 extra qualified leads per month.

Where your buyers already areper month, as estimated below
  • Denver Startup Week (virtual & in‑person)$500/mo
  • WeWork Denver Commons (co‑working space)$300/mo
  • LinkedIn Groups – ‘Denver SaaS Founders’ & ‘Growth Marketing Hub’$200/mo
01

Where your buyers already are

Target the spots where Denver tech founders and marketers hang out. Rank by cheapest to most expensive monthly reach.

  1. Denver Startup Week (virtual & in‑person)

    ≈ $500/mo

    Sponsor a lunch‑and‑learn. 2‑hour slot reaches ~1,200 founders. Approx $500 for food & swag.

    Did you do it?

  2. LinkedIn Groups – ‘Denver SaaS Founders’ & ‘Growth Marketing Hub’

    ≈ $200/mo

    Post weekly, comment daily. Free organic reach; boost top posts with $200 ad spend for 5‑day promotion.

    Did you do it?

  3. r/web_design & r/Entrepreneur (Reddit)

    Weekly AMA, share case studies. No cost, just time. Estimated 800 targeted eyeballs per AMA.

  4. WeWork Denver Commons (co‑working space)

    ≈ $300/mo

    Leave printed one‑pager on community board and host a 30‑min “Design Sprint” demo every Friday. Desk rental $300/mo for a small table.

    Did you do it?
02

The loop

Turn every happy client into a lead generator.

  1. Referral discount + case‑study showcase

    ≈ $600/mo discount

    Give existing clients a 10% discount on their next month’s retainer for each referral that signs a $3,000+ contract. Assuming 2 referrals per month, you add $6,000 revenue while losing $600 discount – net +$5,400.

    This week:

    Create a one‑pager email template and a shared Google Sheet to track referrals.

    Did you do it?
03

Thirty days

One person can execute this plan.

  1. Week 1

    Day 1‑2: Draft referral one‑pager and set up tracking sheet. Day 3‑4: Design a 2‑page case‑study PDF. Day 5‑7: Book a lunch‑and‑learn slot at Denver Startup Week and schedule LinkedIn boost.

  2. Week 2

    Day 8‑10: Publish AMA on r/web_design, answer 5 questions daily. Day 11‑12: Drop printed case‑study at WeWork table. Day 13‑14: Run $200 LinkedIn boost on the case‑study post.

  3. Week 3

    Day 15‑17: Host the lunch‑and‑learn, collect 5 contact cards. Day 18‑19: Email referral one‑pager to all 14 clients. Day 20‑21: Follow up leads from Reddit AMA and LinkedIn boost.

  4. Week 4

    Day 22‑24: Run a 5‑day $200 LinkedIn retargeting ad to people who visited the case‑study PDF. Day 25‑27: Call every referral lead, schedule discovery calls. Day 28‑30: Review numbers, adjust spend for next month.

04

Ten hooks, ready to post

Copy‑paste these into LinkedIn, Reddit, or email.

  1. “We turned a $12k DIY Webflow site into a $45k revenue engine in 6 weeks.”

    Show the before‑after metrics. Ask: “Want the same boost? Let’s chat.”

  2. “Our clients see a 3× lift in conversion after a 2‑hour design sprint.”

    Invite founders to a free sprint at the Denver Startup Week lunch.

  3. “Stop paying offshore $2k for a site that never scales.”

    Highlight maintenance, SEO, and speed advantages of a professional agency.

  4. “The #1 mistake SaaS founders make with Webflow (and how to fix it).”

    Link to a 3‑minute Loom walkthrough. Prompt comments for a free audit.

  5. “Referral perk: Get 10% off your next month for every client you bring us.”

    Simple bullet list of the benefit. Tag a happy client for social proof.

  6. “We built a $150k e‑commerce site in 4 weeks – here’s the tech stack.”

    List Figma, Webflow, HubSpot integration. Ask who needs a fast launch.

  7. “Why 70% of DIY Webflow sites fail their first SEO audit.”

    Share a quick checklist. Offer a free 30‑min SEO review.

  8. “Our clients save an average $8k/year on maintenance vs. offshore teams.”

    Quote a recent client, attach a one‑pager. Call to action: schedule a cost‑compare call.

  9. “Live demo: redesign a landing page in 30 minutes – see the results.”

    Promote a Thursday Zoom session. Capture registrants for follow‑up.

  10. “From zero to $20k MRR in 90 days – our design‑first growth framework.”

    Tease the 3 steps, link to a short PDF. Invite founders to a strategy call.

05

What to measure

Focus on the single metric that predicts revenue growth.

  1. Qualified leads per week

    Goal: 3‑4 new retainer‑ready conversations. If under 2 for two weeks, cut ad spend and double referral outreach.

  2. Referral conversion rate

    Goal: 30% of referred contacts sign a contract. Below 15% → increase discount or add a case‑study incentive.

Run the plan, track weekly leads, and double‑down on the channel that brings the first three qualified prospects.

Dare-io: The Impossible Bet

Add ≈ $100,000/mo by selling 500 $200/month Webflow template subscriptions

You pull in about $62,000 a month from 14 retainer clients and spend $53,830 on payroll, rent, software, contractors, ads and overhead, leaving roughly $8,170 profit. The biggest upside is a repeatable product that scales beyond the limited retainer headcount. If you can sell 500 template subscriptions at $200 each, you’d generate about $100k extra each month.

Three impossible betsper month, as estimated below
  • Launch a $200/mo Webflow template subscription and sell 500 units$100k/mo
  • Land two enterprise contracts at $30,000 each per month$60k/mo
  • Scale Google Ads 10x to $30k/month for 20 qualified leads$30k/mo
01

Three impossible bets

Big swings that look crazy from inside the agency, each from a different angle.

  1. Scale Google Ads 10x to $30k/month for 20 qualified leads

    ≈ $30,000/mo

    Current spend $3k gives 2 leads and maybe one new $5k client. Ten‑fold spend should produce ~20 leads (linear assumption). Even a modest 30% close rate yields 6 new clients at $5k each → ≈ $30,000 extra monthly revenue. The math: 20 leads × 30% × $5,000 ≈ $30k/mo.

    Did you do it?

  2. Land two enterprise contracts at $30,000 each per month

    ≈ $60,000/mo

    Your current retainer range tops at $6k. Targeting mid‑size firms that need full‑stack digital overhauls could command $30k/month. Winning just two such deals adds $60k/mo. The upside: 2 × $30,000 = $60,000.

    Did you do it?

  3. Launch a $200/mo Webflow template subscription and sell 500 units

    ≈ $100,000/mo

    A single template costs you a few hours to build and can be sold endlessly. 500 customers × $200 = $100,000 monthly recurring revenue. Development is a one‑time effort; the ongoing cost is hosting and support, a few hundred dollars.

    Did you do it?
02

The one to take

Pick the bet that caps risk while still delivering a massive upside.

  1. Productize: $200/mo template subscription

    $5,000

    Maximum spend: $5,000 for a landing page, prototype design, and a $2,000 test ad campaign. Timeline: 2 weeks (14 days). Your current profit cushion of $8,170/mo means a $5k outlay won’t jeopardize cash flow. If the launch fails, you lose only the $5k spent.

    This week:

    Draft a one‑page Webflow landing page that outlines the template’s value proposition.

    Did you do it?
03

The tripwire

Two numbers that tell you when to quit or to double‑down.

  1. Stop threshold: < 20 sales in the first 14 days

    If you sell fewer than 20 subscriptions by 2026‑10‑24, the pilot isn’t viable. Revenue would be under $4,000, below the break‑even point for the test spend.

  2. Double‑down threshold: ≥ 60 sales in the first 14 days

    If you hit 60 or more subscriptions by 2026‑10‑24, you’ve validated demand and should scale ad spend and add more templates.

04

Fourteen days

Cheapest, single‑person actions to prove the bet.

  1. Day 1 (2026‑10‑11): Research top‑selling niche templates

    One designer spends a morning scanning marketplaces (ThemeForest, Webflow Showcase) to pick 3 high‑demand niches.

  2. Day 3 (2026‑10‑13): Build a prototype of the first template

    Same designer creates a fully functional Webflow template in 4 hours, using existing components to keep cost low.

  3. Day 5 (2026‑10‑15): Publish a one‑page landing site

    Designer copies the prototype into a marketing page, writes copy, and sets up Stripe for $200/mo subscriptions.

  4. Day 7 (2026‑10‑17): Run a $500 test ad on Facebook/Instagram

    Marketer launches a narrow‑interest campaign targeting small business owners who use Webflow, monitors CPL and adjusts for best performance.

Spend $5k, test in two weeks, and either pull the plug or pour in more cash based on the 20/60 sales thresholds.

Estimates are arithmetic on stated assumptions, not forecasts, and this is not legal, tax or accounting advice. Check each assumption against your own books before acting.

Now do it for yours.

Describe the business once. All four hosts write for it, the audit runs, and Monday brings three more moves. $0 for 7 days.

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Emon, Henson, Samam and Dare-io are cartoon parodies of founder archetypes. They are not real people, have never heard of us, and did not write your playbook.