For the owner who does everything
You work harder than anyone you know. So where is the money going?
Tell it about your business — a sentence, your website, or your P&L. In about a minute you get three specific profit leaks, and what each is worth a month, with the sum written out so you can check it against your own books. Free, no signup, and your numbers are never stored.
Free. No signup, no card. A file you attach is read for its figures and never stored, and a run built on your accounts is never listed publicly.
Playbooks · $49 once · written in a minute
Four cartoon founders argue about your business.
Pick a host. Each one thinks a different way, and writes a playbook against your numbers.
Watch all four write a playbook for a sample agency
Cartoon parodies of founder archetypes. Not real people; they have never heard of us. Want a real one? 30 calm minutes with the founder, $49.
See it run
Twenty seconds, from a salon’s P&L to three priced moves.
Nothing staged. No cuts in the answer.
Full audit + Monday moves. Free for 7 days, then $19/mo — cancel in one click before then and pay nothing.
How it works
Your numbers in. Three moves out.
You do not need more ideas. You need to know which one is worth your next hundred hours — and to see the sum before you spend them.
It does your arithmetic
Revenue per customer, how many, what comes in each month, and where the margin quietly leaks. Drop in a P&L or a bank export and it works off your real figures — then shows you that read first, so a wrong number is visible rather than buried inside an estimate.
It works from what you already sell
The boring moves that work in your trade — a service plan for customers you already have, a price that has not moved in three years. Not a strategy nobody in your industry has tried.
Three moves, with the science
Different levers — price, offer, cost, retention. Each sized in money per month with the sum written out, a first step you can start before lunch, and the published field experiment it rests on, linked so you can read it.
Sound familiar?
Busy is not the same as profitable. You already know that. Nobody has shown you the sum.
You have not raised your prices in years, because you are scared of losing people.
It works out exactly how many customers you could lose and still come out ahead — usually far more than you fear — and writes the letter that tells them.
Try the price-rise calculatorEvery day is full, and the bank balance still does not move.
It reads your revenue per customer and your costs, and names the job, the customer or the hour that is working for free.
See one worked throughYou are the only person who ever looks at the numbers — usually at 11pm.
Three moves every Monday morning, priced, with the reasoning, so the thinking is done before your week starts. It never repeats one you have had.
How the Monday moves workEvery piece of advice online says “build your brand” and “add value”.
It is banned from saying either. Every move has to name a price, a product or a customer you already have — or it is thrown out and rewritten.
Read a whole audit, freeReal output
Not a mockup. What it actually said.
Every one of these is a real run on a real business, unedited, with the sum written out. Open any of them and check the arithmetic — that is the whole point of showing it.
31 public runs have been generated so far. The examples below are reviewed product runs, not customer testimonials.
We point it at our own businesses before we point it at yours.
These two are not customers. They are ours — and that is the point. The same free tool, run on our own products, output published unedited.
Three businesses, three shapes
We entered a realistic business brief and published the unedited result.
Money that was already there
- ≈ $995–1,990/moCharge $199/mo for the regime-aware volatility feed5–10 clients taking the add-on × $199/mocaratcapital.cc
- ≈ £1,200–2,400/moOffer a £9‑ending “Starter‑Lite” tier at £0.0199 per call after 80k callsAssume 30–60 new clients adopt the tier × (£9.99 + 0.0199 × average 100k calls) ≈ £40–80 eachCarat Capital
- ≈ £130–150/moSwitch window price to £18.99 (99‑ending) and add a 5% volume boost227 houses × 5% volume lift = 12 extra houses × £18.99 = £228 extra revenue; margin 30% ⇒ £68 profit. Plus 227 houses × £0.55 price lift = £125 extra revenue; margin 30% ⇒ £38 profit. Total ≈ £106 profit; round up to £130–150 to allow variance.Residential window cleaning (two‑van)
- ≈ $8,000–9,600/moOffer a 1‑month free trial to new prospects100 prospects × 20% conversion × $399Salon Malone
- ≈ $130–150/moSwitch Autopilot to $49.99 (99‑ending) for all users140 Autopilot users × $0.99 extra per user = $138.6 ≈ $130–150/moJobTheHunt
- ≈£324/moRaise loaf price to £4.293600 loaves × £0.09 increaseFamily‑run bakery selling sourdough
No customer logos here, and no testimonials. There are none yet that we could stand behind, and a quote nobody said would undo the only thing this product sells — that every number on it can be checked.
Browse more examples →A note from the founder
Most small-business owners I talk to are brilliant at the work and alone with the money. There is no finance team, no board, nobody to ask “am I charging enough?” without feeling judged.
So I built the person you could ask. It does the arithmetic on your business, shows every sum, and tells you the three places money is quietly slipping away — in plain English. If a number is wrong, reply and tell me. I read every one.
Want yours gone through properly, with a human?
Free, 20 minutes, no pitch — bring your numbers and we will go through them.
What it costs
Less than one hour of your time.
Start free. If the sums hold up, $19 a month gets you the whole audit today and a fresh three every Monday. If one move works, it has paid for years of this.
Three moves
See if it gets your business before you pay a thing.
- A sentence, your website or your P&L
- Three moves, each priced per month
- Every sum shown, so you can argue with it
- No card, no account
Pro
Where most people startThe thinking partner that shows up every Monday.
- Your full ten-move audit today — the $49 one, included
- A price-increase letter in your voice, ready to send
- Replies to the four objections it will get
- Three new moves every Monday, never a repeat
- Reply any time — a real person reads it
Card required · $0 today · $19/mo after 7 days unless you cancel · one click to cancel
You did not start this to be busy. You started it so it would pay you back.
Free · no card · no signup · a real person reads every reply