A hedge fund pays for this analysis.A six-van plumbing firm never has.
One sentence about your business. Back come three specific moves — each priced per month, with the arithmetic written out so you can put your own numbers in, and a first step small enough to start before lunch. No signup, no card, and nothing held back.
Built by one person. No signup, no card, nothing held back — or book 20 minutes and we will go through your numbers together.
One sentence in. Three moves out.
The hard part of advice is not having ideas. It is knowing which idea is worth your next hundred hours — and being willing to show the sum.
It does your arithmetic
Revenue per customer, how many, what comes in each month, and where the margin quietly leaks. It shows you that read first, so a wrong assumption is visible instead of buried.
It works from what you already sell
The moves are the boring ones that work in your trade — a service plan for customers you already have, a price that has not moved in three years. Not a strategy nobody in your industry has tried.
You get three moves
Different levers — price, offer, cost, retention. Each sized in money per month, with the sum written out, and a first step small enough to start before lunch.
Not a mockup. What it actually said.
Someone typed a sentence about their business. This came back. Open one and check the arithmetic — that is the whole point of showing it.
81 businesses have run this so far. Every one of these pages is a real run, unedited.
Two to twenty people. No strategy department.
Agencies, trades, shops, studios, solo consultants. The people who do the work and the thinking, usually on the same day.
Free brief → two-week pilot → Team, $149/mo.
See it work before you pay anything.
Three moves, free, in about thirty seconds. If the arithmetic holds up, the full audit is forty-nine dollars — once, not monthly.
- One sentence about your business
- Three moves, each priced per month
- The arithmetic shown, so you can check it
- No card, no account
- Ten moves, not three, ordered into 90 days
- A price-increase letter you can send today
- The replies to the four objections you will get
- Yours to keep — no subscription
Your free run ends with the option to buy. That way you have read our work before you pay for it.
Three fresh moves every Monday, tuned to your numbers as they change, and it stops proposing what you have already tried. Most people should do the $49 audit first and only start this once it has paid for itself.
Not ready? Leave your email and we will send you one Monday brief, free.
Money that was already there.
Every one of these is a real run on a real business, unedited, with the sum written out. Open any of them and check the arithmetic — that is the whole point of showing it.
Want yours gone through properly, with a human?
Free, 20 minutes, no pitch — bring your numbers and we will go through them.
Book 20 minutesTake something useful either way.
Not ready to describe your business to a text box? Fair enough. These are free, ungated, and written for one trade at a time.
Price increase letters, by trade
Deciding to raise prices is not the hard part. Writing the message to a customer you like is. Copy the letter, replace the brackets, send it.
- Price increase letter to cleaning clients
- Price increase letter to dog grooming clients
- Price increase letter to window cleaning customers
- Price increase letter to bookkeeping clients
- Price increase letter to plumbing customers
Straight answers, with the sums shown
The questions owners actually ask, answered directly and with real arithmetic — not advice you cannot act on.
- I run a small commercial cleaning company and we are busy but barely profitable — what should I change first?
- Should I raise my prices, or will I just lose the customers I have?
- How do I add monthly recurring revenue to a trade business that only ever bills by the job?
- My bookkeeping practice is completely full but I am not making enough money — what is wrong?
- How do I make more money from my dog grooming business without taking on more dogs?
You already know the business.
This just tells you where the money is.
Free · no card · about 30 seconds