Someone described their business in a sentence. This is what came back — specific moves, priced per month, with the sums written out and the published study each one rests on.
What we took you to be
Solo dog grooming in a rented Portland shop — for Local dog owners, ~55 appointments/month on a 6-week cycle.
Your numbers as we read them: ~$4,125/mo gross (55 × $75). Assume rent ~$1,800/mo (Portland shop), supplies ~$12/dog = $660/mo. Owner takes home ~$1,665/mo before tax for ~100 hrs work (~$16/hr). Fully booked = capacity ceiling, not demand ceiling.
Wrong about something? Add the correction to your description and run it again — the estimates move with it.
01PricingDo it · an hour
Raise the $75 groom to $85 and grandfather current clients 90 days
≈ $440–550/mo55 appts/mo × $10 increase × 80–100% fill (some pushback, but waitlist absorbs)
Why now: You are fully booked at $75 — demand at a higher price is proven; rent pressure makes the margin necessary now.
Post a 90-day notice in the shop and on the booking page: 'As of [date], full groom moves to $85.' Keep the $75 for anyone who pre-books their next two visits before the date. The fairness finding shows a cost-justified rise (rent, shampoo, utilities) is judged fair; satisfied clients stay.
Do this first
Print the 90-day notice today and tape it to the front counter; tell the next five clients verbally when they pick up.
The study behind it
A price rise justified by a cost increase is judged fair; the same rise attributed to higher demand or a shortage is judged unfair — the stated reason decides how it lands.
Sell a $110 'spa groom' tier to the 20+ clients who already ask for teeth brushing or de-shed
≈ $350–700/mo20–40 clients/mo who ask for extras × $25–35 upsell × 50–100% take rate
Why now: Clients are already requesting add-ons you do for free or cheap; a named tier captures that value and the compromise effect pulls the middle.
Create a 'Spa Groom' at $110: bath, blow-out, nail grind, teeth brush, de-shed treatment, light cologne. Keep the $75 (soon $85) as 'Essential Groom'. Present both on the check-in sheet. The decoy/compromise research shows adding a clearly higher option shifts choice to the new middle — here the $110 tier becomes the target.
Do this first
Write the Spa Groom line items on a half-sheet, print ten copies, and hand them to the next ten clients who mention teeth or shedding at drop-off.
The study behind it
Adding a higher-priced third option shifts choice toward the middle one — people avoid the extremes, so the tier you want to sell should sit between two others.
Why now: Your schedule is full but fragile — a single cancellation leaves a hole you can't fill same-day. Default enrolment cuts gaps without marketing spend.
At pickup, say: 'I'll put you down for [date 6 weeks out] at 10 am — text me if that doesn't work.' Write it in the book. The automatic-enrolment study lifted participation from 37% to 86%. No deposit needed; the social norm of 'this is what we do' does the work. If they cancel, you have 48 hrs to fill from the waitlist.
Do this first
Tomorrow, for every client at pickup, open the book to their 6-week-out date and pencil them in before they leave.
The study behind it
Making a savings plan the default raised participation among new hires from about 37% to about 86% — an opt-out enrols more than twice as many as an opt-in.
There were 7 more. And the letter that collects on them.
The full audit is ten moves, not 3, ordered into a 90-day sequence so you know what to do first — plus the two things that turn a decision into money actually collected.
$19a monthfirst 7 days free · audit today
The full audit today: all ten moves, priced per month, arithmetic shown
A 90-day sequence — which to do first, and why that order
The price-increase letter, written in your voice, ready to send
Three new moves every Monday, never repeating one you have had
Read a real one first — freeCard required, $0 today. Audit builds on the next screen. $19/mo after 7 days unless you cancel.
$49once
Just the audit, no subscription
The same ten moves, 90-day order, price letter and objection replies. Nothing after it.
$299once
Done with you, on a call
We read your site and your numbers, sharpen every move to your situation, and walk you through it in 20 minutes.
These are estimates built from what you told us, with the arithmetic shown so you can substitute your own figures. Check the sums before you act on them — that is what they are there for.
There were 7 more. And the letter that collects on them.
The full audit is ten moves, not 3, ordered into a 90-day sequence so you know what to do first — plus the two things that turn a decision into money actually collected.
$19a monthfirst 7 days free · audit today
The full audit today: all ten moves, priced per month, arithmetic shown
A 90-day sequence — which to do first, and why that order
The price-increase letter, written in your voice, ready to send
Three new moves every Monday, never repeating one you have had
Read a real one first — freeCard required, $0 today. Audit builds on the next screen. $19/mo after 7 days unless you cancel.
$49once
Just the audit, no subscription
The same ten moves, 90-day order, price letter and objection replies. Nothing after it.
$299once
Done with you, on a call
We read your site and your numbers, sharpen every move to your situation, and walk you through it in 20 minutes.
Not ready to buy anything?
Then take this and go. It is yours.
Nothing above is held back and there is no account to make. If the numbers are wrong, they are wrong in a way you can see and correct — re-run it with your real figures and the estimates move with them.
Or book 20 minutes and we will go through these against your real figures. Free, 20 minutes, no pitch — bring your numbers and we will go through them.
One email on Monday. Unsubscribe in one click; we do not write again after that.
Or read a whole paid audit for free — ten moves, the 90-day order and the price-increase letter, for a sample salon.
Not yours? Do yours.
One sentence about what you sell. Free, and there is no signup between you and the answer.