Someone described their business in a sentence. This is what came back — specific moves, priced per month, with the sums written out.
What we took you to be
Shopify store builds and maintenance for DTC skincare brands — for DTC skincare brands.
Your numbers as we read them: ~$22,500/mo from 22 clients at $900/mo retainer + $4,500 build fee assumed 2-3 new clients/mo, owner-operator does some delivery so capacity is the ceiling, not demand. Assume 10 hours/week spent on non-billable tasks at $100/hour opportunity cost = ~$1,000/week or ~$4,000/mo of owner time given away free
Wrong about something? Add the correction to your description and run it again — the estimates move with it.
01PricingTest it small · a week
Charge 10% more for builds with custom AI-powered product recommendations
≈ $900–1,800/mo2-3 new clients/mo × 50% opt-in rate × 10% of $4,500 build fee
Why now: Custom AI solutions have become more accessible and affordable, making it possible to offer higher-value services to clients
Offer custom AI-powered product recommendations as an add-on to the build fee, increasing the build fee by 10% for clients who opt-in. Assume 50% of new clients will opt-in, and the AI solution will increase average order value by 5%
Do this first
Research and test custom AI-powered product recommendation solutions
02Keeping customersWorth the week · an hour
Offer a 3-month retainer discount for clients who commit to a 6-month contract
≈ $1,800–3,600/mo20% of 22 clients × $900/mo × 10% discount, minus potential loss of 10% of clients who don't commit to the 6-month contract
Why now: The agency wants to incentivize clients to commit to longer contracts, reducing churn and increasing predictable revenue
Offer a 10% discount on the monthly retainer fee for clients who commit to a 6-month contract. Assume 20% of existing clients will take the discount, and the agency will retain 90% of clients who commit to the 6-month contract
Do this first
Email existing clients with the offer and track responses
03Buying back hoursTest it small · a week
Replace manual Shopify store updates with automated n8n workflows
Why now: Manual updates are time-consuming and prone to errors
Use n8n to automate weekly Shopify store updates for all clients
Do this first
Identify the most time-consuming manual update tasks and create n8n workflows to automate them
The rest of it
There were 7 more. And the letter that collects on them.
The full audit is ten moves, not 3 — ordered into a 90-day sequence so you know what to do first. It also includes the two things that turn a decision into money actually collected: a price-increase letter written in your voice, ready to send, and the replies to the four objections you will get back within the week.
All ten moves, each priced per month with the arithmetic shown
A 90-day sequence — which to do first, and why that order
The price-increase letter, ready to send
Four objections and how to answer without dropping the price
One payment. Delivered on the next screen.
Want a human in it? — we read your site and your numbers, sharpen every move to your situation, and walk you through it on a 20-minute call.
These are estimates built from what you told us, with the arithmetic shown so you can substitute your own figures. Check the sums before you act on them — that is what they are there for.
There were 7 more. And the letter that collects on them.
The full audit is ten moves, not 3 — ordered into a 90-day sequence so you know what to do first. It also includes the two things that turn a decision into money actually collected: a price-increase letter written in your voice, ready to send, and the replies to the four objections you will get back within the week.
All ten moves, each priced per month with the arithmetic shown
A 90-day sequence — which to do first, and why that order
The price-increase letter, ready to send
Four objections and how to answer without dropping the price
One payment. Delivered on the next screen.
Want a human in it? — we read your site and your numbers, sharpen every move to your situation, and walk you through it on a 20-minute call.
Not ready to buy anything?
Then take this and go. It is yours.
Nothing above is held back and there is no account to make. If the numbers are wrong, they are wrong in a way you can see and correct — re-run it with your real figures and the estimates move with them.
Or book 20 minutes and we will go through these against your real figures. Free, 20 minutes, no pitch — bring your numbers and we will go through them.
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Not yours? Do yours.
One sentence about what you sell. About a minute. Free, and there is no signup between you and the answer.