Someone described their business in a sentence. This is what came back — specific moves, priced per month, with the sums written out and the published study each one rests on.
What we took you to be
Builds and maintains Shopify stores for DTC skincare brands — for DTC skincare brands that need a Shopify store.
Your numbers as we read them: ≈ $28.8k/mo revenue (22 × $900 + 2 × $4,500) against ≈ $22k/mo cost (4 staff × $5k + $2k SaaS/overhead), leaving ≈ $6.8k/mo profit. Main margin leaks: high labor cost and paid SaaS tools.
Wrong about something? Add the correction to your description and run it again — the estimates move with it.
01What you sellWorth the week · a week
Launch a $2,995 self‑service Shopify kit for new skincare brands
≈ $9k–21k/mo3‑7 kits × $2,995 each (assumed 5 sales/mo average)
Why now: You have excess capacity (only 2 builds/mo) and can monetize prospects who aren’t ready for a full build.
Create a packaged “DIY Shopify kit” priced at $2,995 that includes theme, basic app setup, and a 30‑day support window. Promote it on your website and to leads that have not yet signed a retainer. Position the full‑service $4,500 build as the premium alternative to make the kit look like a bargain.
Do this first
Build a one‑page sales landing for the kit and run a small ad test to 100 qualified leads.
The study behind it
Adding an option that is clearly worse than one existing choice increases the share of the choice it resembles — a decoy makes the target look like the obvious pick.
Add a $1,199/month CRO‑optimization add‑on for existing clients
≈ $1.8k–3k/mo8‑10 clients × $300 extra per month (difference between $1,199 and $900)
Why now: Clients already pay $900/mo; a modest upgrade priced with a 9‑ending can increase uptake without large price resistance.
Offer a conversion‑rate‑optimization (CRO) service as a separate line item at $1,199/mo (ends in 9). Pitch it first to the 8‑10 clients who have expressed growth goals. Keep the $900 base retainer unchanged for other clients.
Do this first
Email the 8‑10 target clients with a short proposal and schedule a 15‑minute call to gauge interest.
The study behind it
In catalogue field experiments, moving a dress from $34 to $39 increased sales, while $44 did not — the 9-ending raised demand even at the higher price.
Replace paid SaaS (Zapier, document vendor) with open‑source n8n and ragflow
≈ $600–1k/moZapier $300 + document vendor $300 + optional other tools $0‑$400 = $600‑$1,000 saved each month
Why now: Open‑source alternatives are mature and free; switching now eliminates recurring SaaS fees.
Migrate existing Zapier workflows to n8n (free self‑hosted) and replace the per‑page document‑extraction vendor with ragflow. Allocate one developer to rebuild the critical automations and decommission the paid subscriptions.
Do this first
Audit current SaaS subscriptions, list the top three workflows, and prototype them in n8n this week.
The rest of it
There were 7 more. And the letter that collects on them.
The full audit is ten moves, not 3, ordered into a 90-day sequence so you know what to do first — plus the two things that turn a decision into money actually collected.
$19a monthfirst 7 days free · audit today
The full audit today: all ten moves, priced per month, arithmetic shown
A 90-day sequence — which to do first, and why that order
The price-increase letter, written in your voice, ready to send
Three new moves every Monday, never repeating one you have had
Read a real one first — freeCard required, $0 today. Audit builds on the next screen. $19/mo after 7 days unless you cancel.
$49once
Just the audit, no subscription
The same ten moves, 90-day order, price letter and objection replies. Nothing after it.
$299once
Done with you, on a call
We read your site and your numbers, sharpen every move to your situation, and walk you through it in 20 minutes.
These are estimates built from what you told us, with the arithmetic shown so you can substitute your own figures. Check the sums before you act on them — that is what they are there for.
There were 7 more. And the letter that collects on them.
The full audit is ten moves, not 3, ordered into a 90-day sequence so you know what to do first — plus the two things that turn a decision into money actually collected.
$19a monthfirst 7 days free · audit today
The full audit today: all ten moves, priced per month, arithmetic shown
A 90-day sequence — which to do first, and why that order
The price-increase letter, written in your voice, ready to send
Three new moves every Monday, never repeating one you have had
Read a real one first — freeCard required, $0 today. Audit builds on the next screen. $19/mo after 7 days unless you cancel.
$49once
Just the audit, no subscription
The same ten moves, 90-day order, price letter and objection replies. Nothing after it.
$299once
Done with you, on a call
We read your site and your numbers, sharpen every move to your situation, and walk you through it in 20 minutes.
Not ready to buy anything?
Then take this and go. It is yours.
Nothing above is held back and there is no account to make. If the numbers are wrong, they are wrong in a way you can see and correct — re-run it with your real figures and the estimates move with them.
Or book 20 minutes and we will go through these against your real figures. Free, 20 minutes, no pitch — bring your numbers and we will go through them.
One email on Monday. Unsubscribe in one click; we do not write again after that.
Or read a whole paid audit for free — ten moves, the 90-day order and the price-increase letter, for a sample salon.
Not yours? Do yours.
One sentence about what you sell. Free, and there is no signup between you and the answer.