Price increase letters, by trade
Deciding to raise your prices is not the hard part. Writing the message to a customer you like is. Pick your trade — each one has the letter, the text-message version, how much notice is normal, and the answers to what they will say back.
Home and outdoor
Price increase letter to window cleaning customers
Typical rise £2–£5 per clean, or 10% · notice: one round — tell them at the clean before
Read the letter →Price increase letter to landscaping and gardening clients
Typical rise 8–12% · notice: before the season starts, never mid-season
Read the letter →Price increase letter to pest control customers
Typical rise 5–8% at contract anniversary · notice: 30 days before the contract anniversary, in writing
Read the letter →Price increase letter to pool service customers
Typical rise 8–12% on the weekly rate, or a switch to chemicals billed separately · notice: before opening, or 30 days — never mid-season
Read the letter →Price increase letter to lawn care customers
Typical rise 5–10% per cut or per treatment · notice: in the off-season renewal, before the first cut of the year
Read the letter →Price increase letter to house cleaning clients
Typical rise 5–10% per visit, often rounded to a clean number · notice: two to four weeks — and tell them in person before the email or text arrives
Read the letter →Trades and repairs
Price increase letter to plumbing customers
Typical rise £5–£15 on the hourly rate, or a full day-rate rework · notice: immediate for new quotes; honour anything already quoted
Read the letter →Price increase letter to HVAC customers
Typical rise 5–10% on maintenance plans; more on refrigerant work · notice: 30 days before the plan renews — never mid-term on a plan they have already paid for
Read the letter →Price increase letter to electrician customers
Typical rise 5–10% on the day rate; fixed-price tests reset separately · notice: 30 days for account customers such as landlords and agents; open quotes honoured for their stated validity
Read the letter →Price increase letter to handyman customers
Typical rise 10–15% on the hourly rate, plus a proper minimum charge · notice: two weeks for regulars; any quoted job keeps its quote
Read the letter →Price increase letter to painting and decorating clients
Typical rise 6–10% on day rates; paint passed through at cost · notice: immediate for new quotes; signed quotes honoured; 30 days for property-manager accounts
Read the letter →Price increase letter to auto repair customers
Typical rise 5–10% on the labour rate · notice: post it at the counter and on estimates 30 days ahead; honour every estimate already signed
Read the letter →Pets
Price increase letter to dog grooming clients
Typical rise 10–15% · notice: two appointments ahead — tell them at the groom before the one that changes
Read the letter →Price increase letter to dog walking clients
Typical rise 5–10% per walk, often a small round step · notice: two to four weeks, by text and in person at the door
Read the letter →Hair and beauty
Price increase letter to salon and hairdressing clients
Typical rise £3–£8 per service, or 10% · notice: one appointment cycle, and put a card on the desk
Read the letter →Price increase letter to nail salon clients
Typical rise 5–10% per service, rounded to a clean price · notice: two weeks — a sign at the desk, the booking page, and a word at their appointment
Read the letter →Price increase letter to barbershop clients
Typical rise a round step on each cut, usually 8–15% · notice: two weeks — updated on the booking app and a sign at the mirror, not a surprise at the till
Read the letter →Health, fitness and wellness
Price increase letter to personal training clients
Typical rise 10–15% per session · notice: at the end of the current block — sessions already paid for stay at the price paid
Read the letter →Price increase letter to massage therapy clients
Typical rise 8–12% per session · notice: 30 days — email, a sign in the treatment room, and the online booking page updated on the same day
Read the letter →Price increase letter to physiotherapy patients
Typical rise 5–10% on self-pay fees · notice: 30 days; patients part-way through a course of treatment finish it at the old fee
Read the letter →Price increase letter to gym members
Typical rise 5–10% on monthly memberships · notice: whatever the membership terms require, and at least 30 days — plus a clear, easy way to cancel
Read the letter →Price increase letter to yoga studio members
Typical rise 5–10% on memberships; more on drop-ins · notice: 30 days for memberships; class packs already bought are honoured until they expire
Read the letter →Lessons and childcare
Price increase letter to tutoring families
Typical rise 5–15% per hour, from the start of a term · notice: a full term ahead — before the summer holidays for September, and never in exam season
Read the letter →Price increase letter to childcare and nursery parents
Typical rise 3–8%, usually once a year · notice: whatever your parent contract says — commonly four to six weeks — and ideally aligned to the new term or January
Read the letter →Price increase letter to music lesson students
Typical rise 5–10% per lesson, from the start of a term · notice: one term ahead, with the term's invoice
Read the letter →Business services
Price increase letter to cleaning clients
Typical rise 6–10% · notice: 30 days, or one full billing cycle — whichever is longer
Read the letter →Price increase letter to bookkeeping clients
Typical rise 8–12%, or a move to a proper monthly package · notice: 60 days, and never in the middle of a filing period
Read the letter →Price increase letter to IT support and MSP clients
Typical rise 5–8% annually, contractually · notice: 90 days, and it should already be in the agreement
Read the letter →Price increase letter to photography clients
Typical rise 10–20%, or a restructured package · notice: 30–60 days for returning commercial clients; signed contracts and paid deposits honoured
Read the letter →Price increase letter to web design and retainer clients
Typical rise 10–20% on care plans, or a retiered retainer · notice: 60 days, at the retainer anniversary
Read the letter →Price increase letter to tax preparation clients
Typical rise 8–15%, or a fee set by the return's complexity · notice: with the engagement letter, before the filing season starts
Read the letter →Price increase letter to virtual assistant clients
Typical rise 10–20%, often moving from hourly to a monthly package · notice: 30 days, or whatever your agreement says — at the start of a month, not mid-invoice
Read the letter →Not sure a price rise is the right move?
Often it is not the biggest one available. Describe your business in one sentence and get three specific moves back — each priced per month, with the arithmetic written out. Free, no signup, about thirty seconds.
Give me three moves