Free template · 2026

Price increase letter to nail salon clients

Copy it, replace the bracketed bits, send it. Below the letter: the text-message version, how much notice to give, and what to say when they push back.

Subject: New price list from [DATE]

Hi [NAME],

Just a heads-up before your next appointment. From [DATE]:

[SERVICE, e.g. Gel manicure]: [NEW PRICE]
[SERVICE, e.g. BIAB infill]: [NEW PRICE]
[SERVICE, e.g. Full set]: [NEW PRICE]

Your usual [SERVICE] goes from [OLD PRICE] to [NEW PRICE].

We moved to [HEMA-FREE / PREMIUM] products last year because they are gentler on nails and far less likely to cause reactions, and we use a fresh file and buffer for every client. Both cost more than the alternatives, and we have not been willing to go back on either.

Anything booked before [DATE] stays at the old price.

See you soon x

[YOUR NAME]
[BUSINESS NAME]

Before you pick a number

How many customers can this price rise lose?

Gross margin%Price rise%

20%You can lose up to 20% of customers and still make the same profit.

10% ÷ (40% + 10%) = 20%

Open the full calculator, with your prices and customer count →

How much notice

two weeks — a sign at the desk, the booking page, and a word at their appointment

Typical increase

5–10% per service, rounded to a clean price

The text-message version

For the customers whose entire relationship with you lives in a phone. Send it before the visit, never on the invoice.

Text message

Hi lovely, [SALON NAME] here — small price update from [DATE], your [SERVICE] will be [NEW PRICE]. Anything booked before then is at the old price, so book ahead if you like! x

Why it is going up, in words you can use

“Rising costs” persuades nobody because everyone says it. Name the actual driver in nail salon instead:

gel, builder gel and HEMA-free products cost more, and HEMA-free — which is kinder to clients with allergies — costs the most
single-use files and buffers for every client are a real per-appointment cost
a proper set or infill takes the same time it always did
rent, extraction and card fees

When they push back

You will hear these within a week. Having the answer ready is the difference between holding the price and folding on the phone.

"Can I just go longer between infills?": Tell them honestly what happens: "You can, but past about [N] weeks the product starts to lift and we may need to take it off and start again, which is a longer and pricier appointment." Offer a cheaper maintenance service instead of stretching the gap.
"The walk-in place in town is much cheaper.": Do not mention drills or hygiene horror stories — it sounds like fear-selling. Say what you do: "Fresh file every client, HEMA-free gel, and I take my time on your cuticles." Clients with sensitive skin already know what that is worth.
They switch to a plain polish to keep it cheaper.: Good — they are still in the chair. A cheaper option on the menu keeps them coming, and most switch back to gel for the next holiday or event.

Before you send it

Is a price rise even the right move for you?

Sometimes it is not. Sometimes the money is in a service plan for customers you already have, or in the job you are quoting below cost without realising. Describe your business in one sentence and you will get three specific moves back — priced per month, with the arithmetic written out so you can put your own numbers in.

Free, no signup, about thirty seconds. If one of them is a price rise, you will get the number to put in the brackets above.

Give me three moves

More letters: hair and beauty

salon and hairdressing clients barbershop clients

A template, not legal advice. If you have a written contract with these nail clients, check what it says about notice periods and price changes before you send anything — the contract wins over any template, including this one.