Price increase letter to salon and hairdressing clients
Copy it, replace the bracketed bits, send it. Below the letter: the text-message version, how much notice to give, and what to say when they push back.
Hi [NAME], A quick note so it is not a surprise at the desk. From [DATE] the price list goes up by around [PERCENT]% — your [SERVICE] moves from [OLD PRICE] to [NEW PRICE]. It is the first change since [YEAR]. Colour and product prices have gone up a lot in that time, along with energy and card fees. I have held off as long as I sensibly can. Your appointment, your stylist and the time set aside for you all stay exactly the same. Thank you for coming to me — genuinely. See you on [DATE]. [YOUR NAME] [BUSINESS NAME]
one appointment cycle, and put a card on the desk
£3–£8 per service, or 10%
The text-message version
For the customers whose entire relationship with you lives in a phone. Send it before the visit, never on the invoice.
Hi [NAME]! Small heads up — the price list goes up a little from [DATE], your [SERVICE] will be [NEW PRICE]. First change since [YEAR]. Same appointment, same everything else. See you soon! [YOUR NAME] x
Why it is going up, in words you can use
“Rising costs” persuades nobody because everyone says it. Name the actual driver in hairdressing and beauty instead:
- colour and product costs rose hard and stayed there
- chair rent, energy and card fees
- the price list was written before all of it
When they push back
You will hear these within a week. Having the answer ready is the difference between holding the price and folding on the phone.
- They quietly stretch from 6 weeks to 9.
- This is the real cost of a rise in this trade — not people leaving, people coming less often. Counter it with a booked-in-advance discount: book your next appointment before you leave and keep the old price. It protects frequency, which matters more than rate.
Is a price rise even the right move for you?
Sometimes it is not. Sometimes the money is in a service plan for customers you already have, or in the job you are quoting below cost without realising. Describe your business in one sentence and you will get three specific moves back — priced per month, with the arithmetic written out so you can put your own numbers in.
Free, no signup, about thirty seconds. If one of them is a price rise, you will get the number to put in the brackets above.
Give me three movesOther trades
A template, not legal advice. If you have a written contract with these salon clients, check what it says about notice periods and price changes before you send anything — the contract wins over any template, including this one.