Someone described their business in a sentence. This is what came back — specific moves, priced per month, with the sums written out and the published study each one rests on.
What we took you to be
Commercial office cleaning, 30 contracts — for Manchester offices, SME to mid-market.
Your numbers as we read them: ~£25,500/mo from 30 contracts at £850. 6-person team (5 cleaners + owner-manager). Staff ~£12k/mo. Last-minute cancellations ~2-3/mo = £1.7-2.5k lost revenue. Owner spends ~10 hrs/wk scheduling = ~£1,200/mo opportunity cost.
Wrong about something? Add the correction to your description and run it again — the estimates move with it.
01PricingDo it · a day
Charge 50% fee for <48hr cancellations, 100% for <24hrs
≈ £800–1,500/mo2.5 late cancellations/mo × 60-100% fee × £850 × 50-70% collection rate, minus 1 avoided cancellation worth £850
Why now: Each late cancellation leaves a cleaner paid but idle — you absorb the full £850 while the client walks away free.
Add a cancellation clause to every contract: 48 hours notice or 50% of the visit fee; 24 hours or 100%. Invoice it automatically with the next monthly bill. No warnings, no negotiations — the clause is the notice. Collect on the first two occurrences; the third becomes a retention conversation.
Do this first
Pull the last 6 months of cancelled jobs — date, notice given, whether you filled the slot. Count the £850s you ate.
The study behind it
When day-care centres introduced a fine for late pick-up, late pick-ups roughly doubled and stayed high after the fine was removed — a small penalty turns a social obligation into a purchasable option.
Replace WhatsApp scheduling with Deputy — save 8 hrs/wk
≈ £900–1,000/mo8 hrs/wk saved × 4.3 wks × £30/hr owner time = £1,032/mo minus £25/mo software (6 users × £4)
Why now: Scheduling tools are now £2-4/user/mo and mobile-native; your cleaners already have smartphones.
Move the roster off WhatsApp/Excel into Deputy (or Planday). Set recurring shifts per contract, publish weekly, let cleaners swap with approval. Owner approves once Monday morning instead of fielding texts all week.
Do this first
Start a free Deputy trial. Build one week's real roster in it. Time how long it takes vs your current Sunday night routine.
03Keeping customersWorth the week · a day
Default new contracts to 12-month term + monthly direct debit
≈ £600–1,300/moChurn drops from ~10%/yr to ~5%/yr = 1.5 contracts retained × £850 = £1,275/mo; plus 5% discount on 15 switchers = -£637/mo; net £638/mo. Range reflects 1-2 contracts retained.
Why now: Clients prefer predictable monthly cashflow; direct debit cuts your chase time and makes leaving an active decision.
Quote two options only: (A) 12-month term, monthly direct debit, 5% discount; (B) rolling monthly, no discount, 60-day notice. Make (A) the pre-ticked default on the proposal. Existing clients: offer the 5% discount to switch at next renewal.
Do this first
Rewrite your proposal template with the two-option table. Send to the next three prospects. Track which they pick.
The study behind it
Countries where organ donation is the default have consent rates near 100%; where people must opt in, rates sit between 4% and 28% — whatever is pre-selected is what most people end up with.
There were 7 more. And the letter that collects on them.
The full audit is ten moves, not 3, ordered into a 90-day sequence so you know what to do first — plus the two things that turn a decision into money actually collected.
$19a monthfirst 7 days free · audit today
The full audit today: all ten moves, priced per month, arithmetic shown
A 90-day sequence — which to do first, and why that order
The price-increase letter, written in your voice, ready to send
Three new moves every Monday, never repeating one you have had
Read a real one first — freeCard required, $0 today. Audit builds on the next screen. $19/mo after 7 days unless you cancel.
$49once
Just the audit, no subscription
The same ten moves, 90-day order, price letter and objection replies. Nothing after it.
$299once
Done with you, on a call
We read your site and your numbers, sharpen every move to your situation, and walk you through it in 20 minutes.
These are estimates built from what you told us, with the arithmetic shown so you can substitute your own figures. Check the sums before you act on them — that is what they are there for.
There were 7 more. And the letter that collects on them.
The full audit is ten moves, not 3, ordered into a 90-day sequence so you know what to do first — plus the two things that turn a decision into money actually collected.
$19a monthfirst 7 days free · audit today
The full audit today: all ten moves, priced per month, arithmetic shown
A 90-day sequence — which to do first, and why that order
The price-increase letter, written in your voice, ready to send
Three new moves every Monday, never repeating one you have had
Read a real one first — freeCard required, $0 today. Audit builds on the next screen. $19/mo after 7 days unless you cancel.
$49once
Just the audit, no subscription
The same ten moves, 90-day order, price letter and objection replies. Nothing after it.
$299once
Done with you, on a call
We read your site and your numbers, sharpen every move to your situation, and walk you through it in 20 minutes.
Not ready to buy anything?
Then take this and go. It is yours.
Nothing above is held back and there is no account to make. If the numbers are wrong, they are wrong in a way you can see and correct — re-run it with your real figures and the estimates move with them.
Or book 20 minutes and we will go through these against your real figures. Free, 20 minutes, no pitch — bring your numbers and we will go through them.
One email on Monday. Unsubscribe in one click; we do not write again after that.
Or read a whole paid audit for free — ten moves, the 90-day order and the price-increase letter, for a sample salon.
Not yours? Do yours.
One sentence about what you sell. Free, and there is no signup between you and the answer.