Someone described their business in a sentence. This is what came back — specific moves, priced per month, with the sums written out.
What we took you to be
Commercial office cleaning services — for Office managers and building owners in Manchester.
Your numbers as we read them: ~£25,500/mo revenue (30 × £850). 6 staff, so labour is the main cost. Last-minute cancellations mean paid staff idle—assume 10% of hours lost to cancellations = ~£2,550/mo wasted. Scheduling is manual, likely 15-20 hrs/week of a manager's time at £20/hr = ~£1,300/mo opportunity cost.
Wrong about something? Add the correction to your description and run it again — the estimates move with it.
01Keeping customersDo it · a day
Charge a £50 cancellation fee for last-minute changes
≈ £600–1,200/moAssume 12-24 cancellations per month (30 clients × 0.4-0.8 cancellations each per month) × £50 fee. Net after accounting for 10% of clients who might leave: ~£540-1,080/mo.
Why now: Clients cancel without cost because there is no penalty; introducing one shifts the incentive and recovers lost labour cost immediately.
Add a clause to new and renewal contracts: cancellations within 24 hours incur a £50 fee. Apply it to existing clients with 30 days' notice. The fee covers the dispatcher's time to re-route staff and compensates for the idle hour. Target the 3-4 clients who cancel most often first.
Do this first
Pull your last 3 months of invoices and count how many cancellations happened within 24 hours of the scheduled clean.
02Cutting costWorth the week · a week
Replace manual scheduling with a £200/mo software tool
≈ £1,100–1,500/mo saved15-20 hrs/week × 4.33 weeks × £20/hr manager wage = £1,300-1,733/mo, minus £200/mo tool cost = £1,100-1,533/mo net savings. Also reduces cancellation rate by 20-30% from reminders, adding ~£510-765/mo in recovered labour (10% × 30 clients × £850 × 20-30%).
Why now: Your scheduling consumes 15-20 hrs/week of a manager's time; a £200/mo tool like Jobber or Housecall Pro automates it, freeing that time for sales or client management.
Sign up for a scheduling and dispatch tool (e.g., Jobber at £199/mo). Import your 30 clients and staff roster. The tool auto-assigns cleaners based on location and availability, sends reminders to clients (reducing cancellations), and handles rescheduling. Stop doing it manually after 2 weeks of parallel running.
Do this first
Book a demo with Jobber or Housecall Pro this week and ask for a 14-day free trial.
03What you sellWorth the week · a day
Sell a monthly deep-clean add-on for £200 per client
≈ £1,000–2,000/mo5-10 clients × £200 = £1,000-2,000/mo. Labour cost: 2 staff × 4 hrs × £15/hr = £120 per clean, so net margin per clean is £80, total net £400-800/mo. But it uses existing staff on a day they'd otherwise be idle, so incremental profit is higher.
Why now: Your current contracts cover standard cleaning; offices often need periodic deep cleans (carpets, windows, kitchens) that they currently source elsewhere or skip.
Create a 'Deep Clean Day' add-on: one Saturday per month, a 2-person team does carpets, windows, and kitchen deep clean for £200. Pitch it to the 30 existing clients via email and a phone call to the top 10 by contract value. Target 5-10 sign-ups in the first quarter.
Do this first
Draft a one-page flyer describing the deep-clean service with a photo of a clean carpet and a price of £200. Email it to all 30 clients this Friday.
The rest of it
There were 7 more. And the letter that collects on them.
The full audit is ten moves, not 3 — ordered into a 90-day sequence so you know what to do first. It also includes the two things that turn a decision into money actually collected: a price-increase letter written in your voice, ready to send, and the replies to the four objections you will get back within the week.
All ten moves, each priced per month with the arithmetic shown
A 90-day sequence — which to do first, and why that order
The price-increase letter, ready to send
Four objections and how to answer without dropping the price
One payment. Delivered on the next screen.
Want a human in it? — we read your site and your numbers, sharpen every move to your situation, and walk you through it on a 20-minute call.
These are estimates built from what you told us, with the arithmetic shown so you can substitute your own figures. Check the sums before you act on them — that is what they are there for.
There were 7 more. And the letter that collects on them.
The full audit is ten moves, not 3 — ordered into a 90-day sequence so you know what to do first. It also includes the two things that turn a decision into money actually collected: a price-increase letter written in your voice, ready to send, and the replies to the four objections you will get back within the week.
All ten moves, each priced per month with the arithmetic shown
A 90-day sequence — which to do first, and why that order
The price-increase letter, ready to send
Four objections and how to answer without dropping the price
One payment. Delivered on the next screen.
Want a human in it? — we read your site and your numbers, sharpen every move to your situation, and walk you through it on a 20-minute call.
Not ready to buy anything?
Then take this and go. It is yours.
Nothing above is held back and there is no account to make. If the numbers are wrong, they are wrong in a way you can see and correct — re-run it with your real figures and the estimates move with them.
Or book 20 minutes and we will go through these against your real figures. Free, 20 minutes, no pitch — bring your numbers and we will go through them.
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Not yours? Do yours.
One sentence about what you sell. About a minute. Free, and there is no signup between you and the answer.