Someone described their business in a sentence. This is what came back — specific moves, priced per month, with the sums written out.
What we took you to be
AI-powered cricket coaching tool that analyzes batting and bowling technique from video, providing biomechanical analysis, personalized drills, and a technique score in under 60 seconds. — for Indian cricketers, likely ranging from amateur to semi-professional, who want to improve their technique..
Your numbers as we read them: Assuming 500 active users at ₹500/month (typical for Indian sports tech), revenue is ~₹250k/mo. Each analysis costs compute and AI API calls, but the biggest cost is likely customer acquisition and support. Margin leaks in the free tier or trial that gives away too much value before conversion.
Wrong about something? Add the correction to your description and run it again — the estimates move with it.
01What you sellTest it small · a week
Sell a ₹1,999 one-time 'Pro Bowler Report' to the 200 users on the free tier
≈ ₹33,300–66,600/mo200 free-tier users × 10-20% conversion × ₹1,999 ÷ 12 months (one-off gain spread over a year)
Why now: The free tier is already generating demand for deeper analysis, but there's no paid product between free and full subscription, so users churn instead of paying.
Add a one-time purchase option for a detailed bowling biomechanics report, including frame-by-frame breakdown and a personalized drill plan. Promote it to users who have used the free analysis more than twice. Price it at ₹1,999, a fraction of the annual subscription, to capture users who want a single deep dive.
Do this first
Add a 'Get Full Report' button to the free analysis results page, linking to a payment page.
02Cutting costTest it small · a week
Cut AI API costs 30% by switching to LiteLLM for model routing
≈ ₹12,500–25,000/moAssuming current API spend of ₹50,000/mo (based on 500 users × 10 analyses/mo × ₹10 per analysis), 25-50% savings with routing
Why now: The cost of AI inference has dropped as new models emerge, but without a routing layer you're likely overpaying for a single provider.
Implement LiteLLM to route analysis requests to the cheapest model that meets accuracy thresholds. Start with your video analysis pipeline, where you can test different vision models. Target a 30% reduction in API spend by using a mix of models based on complexity.
Do this first
Run a pilot with LiteLLM on a sample of 100 videos, comparing cost and accuracy across two models.
03PricingTest it small · a week
Charge ₹99/month for a 'Coach's Dashboard' to the 50 coaches using your tool
≈ ₹4,950–9,900/mo50 coaches × 100% adoption (assuming they see immediate value) × ₹99/mo, or 50% adoption = ₹4,950/mo
Why now: Coaches are already using your tool to analyze their players, but they have no way to track progress over time, so they're undervaluing the product.
Create a coach-specific dashboard that aggregates player analysis history, tracks technique score improvements, and generates progress reports. Offer it as a paid add-on at ₹99/month per coach. Target the coaches who are already referring players to your platform.
Do this first
Interview 5 coaches who use your tool to confirm the dashboard features they'd pay for.
The rest of it
There were 7 more. And the letter that collects on them.
The full audit is ten moves, not 3 — ordered into a 90-day sequence so you know what to do first. It also includes the two things that turn a decision into money actually collected: a price-increase letter written in your voice, ready to send, and the replies to the four objections you will get back within the week.
All ten moves, each priced per month with the arithmetic shown
A 90-day sequence — which to do first, and why that order
The price-increase letter, ready to send
Four objections and how to answer without dropping the price
One payment. Delivered on the next screen.
Want a human in it? — we read your site and your numbers, sharpen every move to your situation, and walk you through it on a 20-minute call.
These are estimates built from what you told us, with the arithmetic shown so you can substitute your own figures. Check the sums before you act on them — that is what they are there for.
There were 7 more. And the letter that collects on them.
The full audit is ten moves, not 3 — ordered into a 90-day sequence so you know what to do first. It also includes the two things that turn a decision into money actually collected: a price-increase letter written in your voice, ready to send, and the replies to the four objections you will get back within the week.
All ten moves, each priced per month with the arithmetic shown
A 90-day sequence — which to do first, and why that order
The price-increase letter, ready to send
Four objections and how to answer without dropping the price
One payment. Delivered on the next screen.
Want a human in it? — we read your site and your numbers, sharpen every move to your situation, and walk you through it on a 20-minute call.
Not ready to buy anything?
Then take this and go. It is yours.
Nothing above is held back and there is no account to make. If the numbers are wrong, they are wrong in a way you can see and correct — re-run it with your real figures and the estimates move with them.
Or book 20 minutes and we will go through these against your real figures. Free, 20 minutes, no pitch — bring your numbers and we will go through them.
One email on Monday. Unsubscribe in one click; we do not write again after that.
Not yours? Do yours.
One sentence about what you sell. About a minute. Free, and there is no signup between you and the answer.