Three moves · August 6, 2026

Baked goods

Someone described their business in a sentence. This is what came back — specific moves, priced per month, with the sums written out.

What we took you to be

baked goods — for local customers in Hoboken and Jersey City.

Your numbers as we read them: assuming 200 customers per week at an average spend of $10, that's $2,000 per week or ~$8,667 per month, with a 30% margin or ~$2,600 profit, assuming 10 hours of labor per day at $15 per hour, labor costs are ~$4,500 per month

Wrong about something? Add the correction to your description and run it again — the estimates move with it.

01What you sellWorth the week · a day

Introduce a $5 coffee and pastry bundle

≈ $667–1,333/mo100-200 bundles sold per week × $5 per bundle

Why now: with increasing competition from cafes, offering a bundle can increase average spend per customer

create a bundle of a coffee and pastry for $5, targeting morning commuters, and promote it through in-store signage and social media

Do this first

track coffee and pastry sales for one week to determine current demand

02PricingTest it small · a week

Charge $20 for custom cake orders

≈ $400–800/mo20-40 custom cake orders per month × $20 per order

Why now: with the rise of social media, custom cake orders are in high demand, and charging for them can increase revenue

introduce a custom cake ordering service, with a minimum order price of $20, and promote it through social media and in-store signage

Do this first

research competitors' custom cake pricing and services

03Cutting costDo it · a week

Reduce labor costs by 10% with optimized scheduling

≈ $450/mo10% reduction in labor costs, assuming $4,500 per month in labor costs

Why now: with increasing labor costs, optimizing scheduling can help reduce waste and increase efficiency

use scheduling software to optimize labor scheduling, reducing labor costs by 10%, and promote the use of online ordering and payment to reduce in-store labor

Do this first

review current scheduling practices and identify areas for improvement

The rest of it

There were 7 more. And the letter that collects on them.

The full audit is ten moves, not 3 — ordered into a 90-day sequence so you know what to do first. It also includes the two things that turn a decision into money actually collected: a price-increase letter written in your voice, ready to send, and the replies to the four objections you will get back within the week.

  • All ten moves, each priced per month with the arithmetic shown
  • A 90-day sequence — which to do first, and why that order
  • The price-increase letter, ready to send
  • Four objections and how to answer without dropping the price
One payment. Delivered on the next screen.

Want a human in it? — we read your site and your numbers, sharpen every move to your situation, and walk you through it on a 20-minute call.

These are estimates built from what you told us, with the arithmetic shown so you can substitute your own figures. Check the sums before you act on them — that is what they are there for.

The rest of it

There were 7 more. And the letter that collects on them.

The full audit is ten moves, not 3 — ordered into a 90-day sequence so you know what to do first. It also includes the two things that turn a decision into money actually collected: a price-increase letter written in your voice, ready to send, and the replies to the four objections you will get back within the week.

  • All ten moves, each priced per month with the arithmetic shown
  • A 90-day sequence — which to do first, and why that order
  • The price-increase letter, ready to send
  • Four objections and how to answer without dropping the price
One payment. Delivered on the next screen.

Want a human in it? — we read your site and your numbers, sharpen every move to your situation, and walk you through it on a 20-minute call.

Not ready to buy anything?

Then take this and go. It is yours.

Nothing above is held back and there is no account to make. If the numbers are wrong, they are wrong in a way you can see and correct — re-run it with your real figures and the estimates move with them.

Or book 20 minutes and we will go through these against your real figures. Free, 20 minutes, no pitch — bring your numbers and we will go through them.

One email on Monday. Unsubscribe in one click; we do not write again after that.

Not yours? Do yours.

One sentence about what you sell. About a minute. Free, and there is no signup between you and the answer.

Give me three moves

Generated by NoizeOff from a short description the operator supplied. The estimates are arithmetic on stated assumptions, not a forecast, and not financial advice — check the sums against your own figures before acting.

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