Someone described their business in a sentence. This is what came back — specific moves, priced per month, with the sums written out.
What we took you to be
Bookkeeping services for small businesses — for 40 small business clients, likely trades and similar, paying £250/month each.
Your numbers as we read them: ~£10k/mo revenue (40 clients × £250). Two staff means roughly 320 hours/mo of capacity; if fully utilized, the constraint is staff time, not demand. Assume each client takes ~8 hrs/mo of bookkeeping work, leaving little slack for additional services.
Wrong about something? Add the correction to your description and run it again — the estimates move with it.
01PricingDo it · a day
Add a £95/mo 'receipt chasing' add-on for messy clients
≈ £570–1,140/mo10 clients × 60-100% who accept × £95
Why now: With two staff, your time is the ceiling; turning unpriced work into a line item is the only way to grow revenue without adding headcount.
Offer a 'receipt chasing' add-on to clients who regularly send incomplete paperwork. Price it at £95/mo. Grandfather existing clients for 90 days, then move them across at renewal. Start with the 10 clients who cost you the most chasing time.
Do this first
Review your last month of client interactions and list the top 10 clients by time spent chasing receipts.
02What you sellTest it small · a week
Sell a quarterly 'tax health check' to 10 clients at £150 each
≈ £500–1,000/mo10 clients × 50-100% who buy × £150 per quarter ÷ 3 months = £250-500/mo; plus additional revenue from referrals or follow-up work, total £500-1,000/mo.
Why now: With two staff, you have capacity for a high-margin, low-effort service that leverages your existing client relationships and data.
Create a quarterly 'tax health check' service: a 30-minute review of the client's books, identifying missed deductions and upcoming tax deadlines. Price it at £150 per quarter. Pitch it to your 10 most engaged clients who are likely to value proactive advice.
Do this first
Draft a one-page proposal for the tax health check and email it to your top 10 clients.
The rest of it
There were 8 more. And the letter that collects on them.
The full audit is ten moves, not 2 — ordered into a 90-day sequence so you know what to do first. It also includes the two things that turn a decision into money actually collected: a price-increase letter written in your voice, ready to send, and the replies to the four objections you will get back within the week.
All ten moves, each priced per month with the arithmetic shown
A 90-day sequence — which to do first, and why that order
The price-increase letter, ready to send
Four objections and how to answer without dropping the price
One payment. Delivered on the next screen.
Want a human in it? — we read your site and your numbers, sharpen every move to your situation, and walk you through it on a 20-minute call.
These are estimates built from what you told us, with the arithmetic shown so you can substitute your own figures. Check the sums before you act on them — that is what they are there for.
There were 8 more. And the letter that collects on them.
The full audit is ten moves, not 2 — ordered into a 90-day sequence so you know what to do first. It also includes the two things that turn a decision into money actually collected: a price-increase letter written in your voice, ready to send, and the replies to the four objections you will get back within the week.
All ten moves, each priced per month with the arithmetic shown
A 90-day sequence — which to do first, and why that order
The price-increase letter, ready to send
Four objections and how to answer without dropping the price
One payment. Delivered on the next screen.
Want a human in it? — we read your site and your numbers, sharpen every move to your situation, and walk you through it on a 20-minute call.
Not ready to buy anything?
Then take this and go. It is yours.
Nothing above is held back and there is no account to make. If the numbers are wrong, they are wrong in a way you can see and correct — re-run it with your real figures and the estimates move with them.
Or book 20 minutes and we will go through these against your real figures. Free, 20 minutes, no pitch — bring your numbers and we will go through them.
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One sentence about what you sell. About a minute. Free, and there is no signup between you and the answer.