Three moves · August 31, 2026

Carat Capital

Someone described their business in a sentence. This is what came back — specific moves, priced per month, with the sums written out.

What we took you to be

provides regime‑aware volatility data feeds and analytics for algorithmic traders — for small‑to‑mid‑size algo‑trading firms focused on small‑cap equities.

Your numbers as we read them: ~$6,000/mo from ~30 clients paying $200 each. Assume $1,200/mo compute cost, $500/mo support cost, leaving ≈ $4,300/mo gross margin.

Wrong about something? Add the correction to your description and run it again — the estimates move with it.

01PricingWorth the week · a day

Offer a $400/mo low‑latency premium feed to top traders

≈ $600–1,400/mo3‑7 clients × $200 extra per client (assume 3‑7 adopters)

Why now: Clients have complained about latency spikes after the latest market surge.

Create a dedicated low‑latency node and price it $400/mo (vs $200 standard). Pitch first to the five highest‑frequency clients and let others upgrade later.

Do this first

Identify the five highest‑frequency clients and send them a pilot offer.

02What you sellWorth the week · a day

Sell a $120/mo monthly microstructure research report

≈ $600–1,800/mo5‑15 clients × $120 each (assume 5‑15 adopters)

Why now: A new partnership gives cheap access to order‑book depth data, making a research product viable.

Produce a one‑page microstructure analysis each month and charge $120/mo per subscribing client. Target traders who lack in‑house research.

Do this first

Create a sample report and email it to all existing clients.

03Getting foundTest it small · a day

Launch a $50 credit per referral program, net $150/mo per new client

≈ $150–450/mo1‑3 referrals × ($200 revenue – $50 credit) per month

Why now: The new client Slack channel has increased interaction, making referrals easier.

Give each referring client a $50 credit for every new paying client they bring. New clients pay the standard $200/mo, so net gain per referral is $150/mo.

Do this first

Add a referral link to the billing portal and announce it in the Slack channel.

The rest of it

There were 7 more. And the letter that collects on them.

The full audit is ten moves, not 3 — ordered into a 90-day sequence so you know what to do first. It also includes the two things that turn a decision into money actually collected: a price-increase letter written in your voice, ready to send, and the replies to the four objections you will get back within the week.

  • All ten moves, each priced per month with the arithmetic shown
  • A 90-day sequence — which to do first, and why that order
  • The price-increase letter, ready to send
  • Four objections and how to answer without dropping the price
One payment. Delivered on the next screen.

Want a human in it? — we read your site and your numbers, sharpen every move to your situation, and walk you through it on a 20-minute call.

These are estimates built from what you told us, with the arithmetic shown so you can substitute your own figures. Check the sums before you act on them — that is what they are there for.

The rest of it

There were 7 more. And the letter that collects on them.

The full audit is ten moves, not 3 — ordered into a 90-day sequence so you know what to do first. It also includes the two things that turn a decision into money actually collected: a price-increase letter written in your voice, ready to send, and the replies to the four objections you will get back within the week.

  • All ten moves, each priced per month with the arithmetic shown
  • A 90-day sequence — which to do first, and why that order
  • The price-increase letter, ready to send
  • Four objections and how to answer without dropping the price
One payment. Delivered on the next screen.

Want a human in it? — we read your site and your numbers, sharpen every move to your situation, and walk you through it on a 20-minute call.

Not ready to buy anything?

Then take this and go. It is yours.

Nothing above is held back and there is no account to make. If the numbers are wrong, they are wrong in a way you can see and correct — re-run it with your real figures and the estimates move with them.

Or book 20 minutes and we will go through these against your real figures. Free, 20 minutes, no pitch — bring your numbers and we will go through them.

One email on Monday. Unsubscribe in one click; we do not write again after that.

Not yours? Do yours.

One sentence about what you sell. About a minute. Free, and there is no signup between you and the answer.

Give me three moves

Generated by NoizeOff from a short description the operator supplied. The estimates are arithmetic on stated assumptions, not a forecast, and not financial advice — check the sums against your own figures before acting.

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