Someone described their business in a sentence. This is what came back — specific moves, priced per month, with the sums written out.
What we took you to be
Commercial cleaning services for businesses in Manchester — for Local businesses needing regular office or facility cleaning.
Your numbers as we read them: 300 clients, assume average contract £300/mo → ~£90k/mo revenue. 20 staff, assume 15 cleaners + 5 admin/ops. No published pricing means every quote is bespoke, so margin varies wildly by client. Biggest leak: time spent hand-quoting and renegotiating, plus likely under-priced small contracts.
Wrong about something? Add the correction to your description and run it again — the estimates move with it.
01PricingWorth the week · a day
Publish a starting price of £0.45/sq ft/mo on your site
≈ £2,250–6,750/moAssume 20% of 300 clients (60) are under-priced by 5-15% vs market; renegotiating or re-quoting them at the new floor adds £50-150/mo each → 60 × £50-150 = £3,000-9,000/mo, but discount 25% for churn risk → £2,250-6,750/mo
Why now: Your competitors are moving to transparent pricing, and buyers now expect a ballpark before they call; hiding it makes you look expensive by default.
Put a clear 'from £0.45 per sq ft per month' on your homepage, with a simple calculator for office size. This filters out tyre-kickers and positions you as the value option. Keep hand-quoting for complex sites, but anchor every quote to this published rate.
Do this first
List your 10 smallest contracts and calculate their current £/sq ft; see how many fall below £0.45.
02What you sellWorth the week · a week
Add a £150/mo 'deep clean' add-on to 50% of contracts
Why now: Your clients already trust you with their space; they just don't know you offer more than standard cleaning. This is a low-effort upsell that doesn't require new equipment.
Offer a monthly deep clean (carpets, windows, kitchen) as an optional add-on to every contract renewal. Pitch it to your 150 largest clients first, since they have the most square footage and the most need. Use your existing staff to deliver it—no new hires needed.
Do this first
Draft a one-page flyer for the deep clean add-on and email it to your top 50 clients this week.
03Buying back hoursDo it · a day
Cut 10 hours/week of quoting time with a pricing spreadsheet
Why now: You hand-quote every contract, which is slow and inconsistent; a simple tool can standardise it and free up your time for actual cleaning management.
Build a Google Sheets or Excel template that calculates a quote from inputs (square footage, frequency, number of rooms). Use it for all new quotes and to re-quote existing clients at renewal. This cuts the time per quote from 2 hours to 30 minutes.
Do this first
Open your last 5 quotes and list the variables you actually use to price them.
The rest of it
There were 7 more. And the letter that collects on them.
The full audit is ten moves, not 3 — ordered into a 90-day sequence so you know what to do first. It also includes the two things that turn a decision into money actually collected: a price-increase letter written in your voice, ready to send, and the replies to the four objections you will get back within the week.
All ten moves, each priced per month with the arithmetic shown
A 90-day sequence — which to do first, and why that order
The price-increase letter, ready to send
Four objections and how to answer without dropping the price
One payment. Delivered on the next screen.
Want a human in it? — we read your site and your numbers, sharpen every move to your situation, and walk you through it on a 20-minute call.
These are estimates built from what you told us, with the arithmetic shown so you can substitute your own figures. Check the sums before you act on them — that is what they are there for.
There were 7 more. And the letter that collects on them.
The full audit is ten moves, not 3 — ordered into a 90-day sequence so you know what to do first. It also includes the two things that turn a decision into money actually collected: a price-increase letter written in your voice, ready to send, and the replies to the four objections you will get back within the week.
All ten moves, each priced per month with the arithmetic shown
A 90-day sequence — which to do first, and why that order
The price-increase letter, ready to send
Four objections and how to answer without dropping the price
One payment. Delivered on the next screen.
Want a human in it? — we read your site and your numbers, sharpen every move to your situation, and walk you through it on a 20-minute call.
Not ready to buy anything?
Then take this and go. It is yours.
Nothing above is held back and there is no account to make. If the numbers are wrong, they are wrong in a way you can see and correct — re-run it with your real figures and the estimates move with them.
Or book 20 minutes and we will go through these against your real figures. Free, 20 minutes, no pitch — bring your numbers and we will go through them.
One email on Monday. Unsubscribe in one click; we do not write again after that.
Not yours? Do yours.
One sentence about what you sell. About a minute. Free, and there is no signup between you and the answer.