Someone described their business in a sentence. This is what came back — specific moves, priced per month, with the sums written out.
What we took you to be
Commercial cleaning services for businesses — for Local businesses in Manchester (offices, retail, etc.).
Your numbers as we read them: 300 clients, 20 staff. Assume average contract £500/mo → ~£150k/mo revenue. No published pricing means every quote is manual and inconsistent; no price list means margin leaks per quote. Assume 20 staff × 40 hrs/wk = 800 hrs/wk capacity, so each client gets ~2.7 hrs/wk of cleaning.
Wrong about something? Add the correction to your description and run it again — the estimates move with it.
01PricingWorth the week · a week
Publish three standard cleaning packages with fixed prices on your site
≈ £1,500–4,500/moAssume 10-30 new enquiries/mo × 30-50% conversion uplift from published pricing × £350-£550 avg package
Why now: Every contract is hand-quoted, which means your sales time is the bottleneck and prices are inconsistent; publishing packages lets you convert price-sensitive enquiries without a sales call.
Create three packages: 'Essential' (£350/mo, 2 visits/wk), 'Standard' (£550/mo, 3 visits/wk), 'Premium' (£800/mo, daily visits). Put them on your website with a 'Get a custom quote' option for larger sites. This turns your sales process from quoting to closing.
Do this first
List your last 20 contracts and note the square footage and visit frequency to set package boundaries.
02What you sellDo it · a day
Offer a £99/mo 'deep clean add-on' to your 300 existing clients
Why now: Your clients already trust you; a simple add-on is easier to sell than finding new clients, and it uses your existing staff's spare capacity.
Add a 'Monthly Deep Clean' add-on to your contracts: one extra visit per month for £99, covering tasks like carpet shampooing or window cleaning. Email your client list with a one-click reply to add it. Target the 50% of clients who have been with you over a year.
Do this first
Draft a one-paragraph email offering the add-on and send to 10 long-term clients as a test.
03Buying back hoursWorth the week · a week
Switch to a simple scheduling app to cut 5 hours of admin weekly
≈ £200–500/mo5 hrs/wk × £20/hr admin cost × 4.33 wks = £433/mo saved, minus £100/mo tool cost = £333/mo net
Why now: With 20 staff and 300 clients, manual scheduling is error-prone and eats time; cheap scheduling tools now handle recurring visits and staff assignments automatically.
Replace your spreadsheet or paper scheduling with a tool like Jobber or Housecall Pro (≈£100/mo). It automates staff assignments, sends client reminders, and tracks job completion. You'll save 5 hours/week of admin time and reduce missed visits.
Do this first
List your top 3 scheduling pain points and trial one tool with 5 clients for a week.
The rest of it
There were 7 more. And the letter that collects on them.
The full audit is ten moves, not 3 — ordered into a 90-day sequence so you know what to do first. It also includes the two things that turn a decision into money actually collected: a price-increase letter written in your voice, ready to send, and the replies to the four objections you will get back within the week.
All ten moves, each priced per month with the arithmetic shown
A 90-day sequence — which to do first, and why that order
The price-increase letter, ready to send
Four objections and how to answer without dropping the price
One payment. Delivered on the next screen.
Want a human in it? — we read your site and your numbers, sharpen every move to your situation, and walk you through it on a 20-minute call.
These are estimates built from what you told us, with the arithmetic shown so you can substitute your own figures. Check the sums before you act on them — that is what they are there for.
There were 7 more. And the letter that collects on them.
The full audit is ten moves, not 3 — ordered into a 90-day sequence so you know what to do first. It also includes the two things that turn a decision into money actually collected: a price-increase letter written in your voice, ready to send, and the replies to the four objections you will get back within the week.
All ten moves, each priced per month with the arithmetic shown
A 90-day sequence — which to do first, and why that order
The price-increase letter, ready to send
Four objections and how to answer without dropping the price
One payment. Delivered on the next screen.
Want a human in it? — we read your site and your numbers, sharpen every move to your situation, and walk you through it on a 20-minute call.
Not ready to buy anything?
Then take this and go. It is yours.
Nothing above is held back and there is no account to make. If the numbers are wrong, they are wrong in a way you can see and correct — re-run it with your real figures and the estimates move with them.
Or book 20 minutes and we will go through these against your real figures. Free, 20 minutes, no pitch — bring your numbers and we will go through them.
One email on Monday. Unsubscribe in one click; we do not write again after that.
Not yours? Do yours.
One sentence about what you sell. About a minute. Free, and there is no signup between you and the answer.