Someone described their business in a sentence. This is what came back — specific moves, priced per month, with the sums written out.
What we took you to be
Croissants — for Parisians.
Your numbers as we read them: ~600 euros/day from 400 croissants at 1.50 euros, 60% margin. Assume 30 days/month, so ~18,000 euros/month. Labour and ingredient costs are ~40% of revenue, so ~7,200 euros/month.
Wrong about something? Add the correction to your description and run it again — the estimates move with it.
01PricingWorth the week · a day
Raise croissant price to 1.75 euros
≈ 2,400-3,600 euros/mo400 croissants/day × 30 days × 0.25 euro price increase × 0.9 (1 - 0.1 reduction in sales)
Why now: Increasing demand for high-quality baked goods in Paris and stable customer base allow for price adjustment.
Increase the price of each croissant by 0.25 euros to 1.75 euros. Monitor customer response and adjust as needed. Assume 10% reduction in sales due to price increase.
Do this first
Track sales data for the next week to determine customer response to the price increase.
Why now: Retaining existing customers is crucial in a competitive market like Paris. A loyalty program can incentivize repeat business.
Implement a loyalty program that rewards customers for every 10 croissants purchased. Offer a free croissant after 10 purchases. Assume 20% of customers participate in the program and purchase an additional 1-2 croissants per month.
Do this first
Design a loyalty card and distribute it to customers.
03Cutting costDo it · a day
Reduce ingredient costs by 5% through bulk purchasing
≈ 360 euros/mo7,200 euros/month × 0.05
Why now: Optimizing ingredient costs can increase profit margins. Bulk purchasing can lead to significant cost savings.
Research and negotiate with suppliers to reduce ingredient costs by 5% through bulk purchasing. Assume a 5% reduction in ingredient costs, which is ~360 euros/month (5% of 7,200 euros/month).
Do this first
Contact current suppliers and request quotes for bulk purchases.
The rest of it
There were 7 more. And the letter that collects on them.
The full audit is ten moves, not 3 — ordered into a 90-day sequence so you know what to do first. It also includes the two things that turn a decision into money actually collected: a price-increase letter written in your voice, ready to send, and the replies to the four objections you will get back within the week.
All ten moves, each priced per month with the arithmetic shown
A 90-day sequence — which to do first, and why that order
The price-increase letter, ready to send
Four objections and how to answer without dropping the price
One payment. Delivered on the next screen.
Want a human in it? — we read your site and your numbers, sharpen every move to your situation, and walk you through it on a 20-minute call.
These are estimates built from what you told us, with the arithmetic shown so you can substitute your own figures. Check the sums before you act on them — that is what they are there for.
There were 7 more. And the letter that collects on them.
The full audit is ten moves, not 3 — ordered into a 90-day sequence so you know what to do first. It also includes the two things that turn a decision into money actually collected: a price-increase letter written in your voice, ready to send, and the replies to the four objections you will get back within the week.
All ten moves, each priced per month with the arithmetic shown
A 90-day sequence — which to do first, and why that order
The price-increase letter, ready to send
Four objections and how to answer without dropping the price
One payment. Delivered on the next screen.
Want a human in it? — we read your site and your numbers, sharpen every move to your situation, and walk you through it on a 20-minute call.
Not ready to buy anything?
Then take this and go. It is yours.
Nothing above is held back and there is no account to make. If the numbers are wrong, they are wrong in a way you can see and correct — re-run it with your real figures and the estimates move with them.
Or book 20 minutes and we will go through these against your real figures. Free, 20 minutes, no pitch — bring your numbers and we will go through them.
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One sentence about what you sell. About a minute. Free, and there is no signup between you and the answer.