Someone described their business in a sentence. This is what came back — specific moves, priced per month, with the sums written out.
What we took you to be
Day spa in Manhattan offering massages and facials — for Local Manhattan residents and visitors seeking relaxation and skincare.
Your numbers as we read them: ~$120 per massage, ~$145 per facial. With 600 clients on the books, if each visits once a month, that's ~$72k–87k/mo, but realistically, visit frequency is lower. Assume 300 active clients visiting monthly, mix 50/50 massage/facial: 150 massages × $120 = $18k + 150 facials × $145 = $21.75k, total ~$39.75k/mo. Revenue is lumpy, no recurring base.
Wrong about something? Add the correction to your description and run it again — the estimates move with it.
01What you sellTest it small · a day
Sell a 3-visit prepaid package at $330 for massage
≈ $1,650–3,300/moAssume 5-10% of 300 monthly clients buy the package: 15-30 packages × $110 average margin per massage (after $10 product cost) × 3 massages = $4,950–9,900 one-off, but spread over 3 months = $1,650–3,300/mo
Why now: Clients already pay $120 per massage; a prepaid package locks in commitment and smooths cash flow, and you have the room capacity to fill off-peak slots.
Introduce a 'Relax & Restore' package: 3 massages for $330 (save $30). Pitch it at the end of every massage, especially to clients who book monthly. Track how many buy and how many redeem within 90 days.
Do this first
Print a one-page flyer for the package and have front desk mention it at checkout for a week.
02Keeping customersTest it small · a week
Add a $25/mo membership for priority booking and a free add-on
≈ $1,250/mo50 members × $25/mo = $1,250/mo. Cost: free add-on costs ~$2 per visit, assume 2 visits/mo = $4/mo per member, net $21/mo × 50 = $1,050/mo. Conservative range $1,000–1,500/mo.
Why now: You have 600 clients but no recurring relationship; a membership turns occasional visitors into monthly regulars and fills your off-peak hours.
Launch a 'Spa Insider' membership at $25/mo: includes priority booking, one free upgrade (e.g., scalp massage or aromatherapy) per visit, and 10% off all services. Aim for 50 members in the first 3 months.
Do this first
Draft a one-page benefits sheet and ask 5 regular clients if they'd pay $25/mo for it.
03Getting foundTest it small · a day
Sell gift cards year-round via a landing page and email to past buyers
≈ $500–1,000/moAssume 10-20 gift card sales per month at average $100 each = $1,000–2,000 revenue. Cost of $10 bonus per $100 = 10% margin hit, net $900–1,800. But some cards go unredeemed (breakage), conservatively 10% breakage, net $1,000–2,000 × 0.9 = $900–1,800. Range $500–1,000/mo to be safe.
Why now: Gift cards are only sold in December, but birthdays and holidays happen all year; a simple online storefront makes them available 24/7.
Set up a gift card page on your website (or use a tool like Square) and send a monthly email to past gift card buyers reminding them to buy for upcoming occasions. Offer a $10 bonus card for every $100 purchased.
Do this first
Create a simple gift card page on your website and add a link to your email signature.
The rest of it
There were 7 more. And the letter that collects on them.
The full audit is ten moves, not 3 — ordered into a 90-day sequence so you know what to do first. It also includes the two things that turn a decision into money actually collected: a price-increase letter written in your voice, ready to send, and the replies to the four objections you will get back within the week.
All ten moves, each priced per month with the arithmetic shown
A 90-day sequence — which to do first, and why that order
The price-increase letter, ready to send
Four objections and how to answer without dropping the price
One payment. Delivered on the next screen.
Want a human in it? — we read your site and your numbers, sharpen every move to your situation, and walk you through it on a 20-minute call.
These are estimates built from what you told us, with the arithmetic shown so you can substitute your own figures. Check the sums before you act on them — that is what they are there for.
There were 7 more. And the letter that collects on them.
The full audit is ten moves, not 3 — ordered into a 90-day sequence so you know what to do first. It also includes the two things that turn a decision into money actually collected: a price-increase letter written in your voice, ready to send, and the replies to the four objections you will get back within the week.
All ten moves, each priced per month with the arithmetic shown
A 90-day sequence — which to do first, and why that order
The price-increase letter, ready to send
Four objections and how to answer without dropping the price
One payment. Delivered on the next screen.
Want a human in it? — we read your site and your numbers, sharpen every move to your situation, and walk you through it on a 20-minute call.
Not ready to buy anything?
Then take this and go. It is yours.
Nothing above is held back and there is no account to make. If the numbers are wrong, they are wrong in a way you can see and correct — re-run it with your real figures and the estimates move with them.
Or book 20 minutes and we will go through these against your real figures. Free, 20 minutes, no pitch — bring your numbers and we will go through them.
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Not yours? Do yours.
One sentence about what you sell. About a minute. Free, and there is no signup between you and the answer.