Someone described their business in a sentence. This is what came back — specific moves, priced per month, with the sums written out.
What we took you to be
Family-run office cleaning firm serving offices and banks in Birmingham since 1975 — for Office managers and facilities teams at banks and commercial offices in Birmingham.
Your numbers as we read them: Assume ~60 commercial contracts, average £800/month each = ~£48k/mo revenue. No published prices suggests pricing is bespoke per contract. Margin leaks likely in unbilled extras (deep cleans, consumables) and inefficient scheduling. Assume 70% gross margin, so ~£33.6k/mo gross profit.
Wrong about something? Add the correction to your description and run it again — the estimates move with it.
01What you sellTest it small · a week
Sell a £150/mo deep-clean add-on to your 12 bank clients
≈ £1,800–3,600/mo12 bank clients × 50-100% take rate × £150/mo
Why now: Banks are under regulatory pressure for hygiene and presentation; they already trust you, so an add-on is easier to sell than a new vendor.
Create a fixed-price deep-clean package (e.g., carpets, upholstery, kitchen areas) and pitch it to your bank clients first. They have the budget and the need. Offer a trial to 3 clients, then roll out.
Do this first
List your bank clients and their last deep-clean date; call the top 3 to gauge interest.
02PricingDo it · a day
Charge £50/mo for consumables restocking to 60 contracts
Why now: You already supply soap, paper towels, and sanitiser; clients assume it's included, but it's a real cost you can name and bill.
Split your current contract into cleaning fee plus a consumables line item. Grandfather existing clients for 90 days, then add £50/mo to new and renewing contracts. Frame it as 'guaranteed stock levels, no more running out'.
Do this first
Review your last month's consumables spend per client; identify the top 10 by usage.
03Cutting costTest it small · a day
Cut scheduling waste with a simple route-planning spreadsheet
≈ £400–800/mo10 hrs/week saved × £10/hr cleaner wage × 4 weeks = £400/mo; up to 20 hrs = £800/mo
Why now: You've never had a formal scheduling system; a free tool can cut travel time by 10% without new software costs.
Map your weekly cleaning routes in a shared spreadsheet, grouping jobs by postcode. Assign cleaners to zones to reduce travel. This is a low-tech fix that saves hours weekly.
Do this first
Collect your current weekly schedule and plot client postcodes on a map.
The rest of it
There were 7 more. And the letter that collects on them.
The full audit is ten moves, not 3 — ordered into a 90-day sequence so you know what to do first. It also includes the two things that turn a decision into money actually collected: a price-increase letter written in your voice, ready to send, and the replies to the four objections you will get back within the week.
All ten moves, each priced per month with the arithmetic shown
A 90-day sequence — which to do first, and why that order
The price-increase letter, ready to send
Four objections and how to answer without dropping the price
One payment. Delivered on the next screen.
Want a human in it? — we read your site and your numbers, sharpen every move to your situation, and walk you through it on a 20-minute call.
These are estimates built from what you told us, with the arithmetic shown so you can substitute your own figures. Check the sums before you act on them — that is what they are there for.
There were 7 more. And the letter that collects on them.
The full audit is ten moves, not 3 — ordered into a 90-day sequence so you know what to do first. It also includes the two things that turn a decision into money actually collected: a price-increase letter written in your voice, ready to send, and the replies to the four objections you will get back within the week.
All ten moves, each priced per month with the arithmetic shown
A 90-day sequence — which to do first, and why that order
The price-increase letter, ready to send
Four objections and how to answer without dropping the price
One payment. Delivered on the next screen.
Want a human in it? — we read your site and your numbers, sharpen every move to your situation, and walk you through it on a 20-minute call.
Not ready to buy anything?
Then take this and go. It is yours.
Nothing above is held back and there is no account to make. If the numbers are wrong, they are wrong in a way you can see and correct — re-run it with your real figures and the estimates move with them.
Or book 20 minutes and we will go through these against your real figures. Free, 20 minutes, no pitch — bring your numbers and we will go through them.
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Not yours? Do yours.
One sentence about what you sell. About a minute. Free, and there is no signup between you and the answer.