Someone described their business in a sentence. This is what came back — specific moves, priced per month, with the sums written out.
Hair salon offering cuts, blow‑dry, and color — for Brooklyn residents, ~400 regular clients.
Your numbers as we read them: ~$37,600/mo revenue (assume 70% of clients get a $70 cut + blow, 30% get a $150 color). Fixed costs ~ $27,000/mo (6 stylists $3,000 each, rent $5,000, supplies $2,000, other $2,000). Profit ≈ $10,600/mo. Mondays and Tuesdays produce zero revenue, leaving ~40% of weekly capacity idle.
Wrong about something? Add the correction to your description and run it again — the estimates move with it.
Why now: Clients already spend $70 on a cut; a $15 add‑on yields high margin with minimal extra cost.
Train stylists to offer a 10‑minute deep‑conditioning treatment after each cut, price it $15. Promote at checkout and via text reminder. Target 30% uptake among the 400 regulars.
Pull last month’s cut appointments and count how many accepted any upgrade.
Why now: Monday capacity sits idle; a lower‑price fast service can fill the gap and attract time‑pressed clients.
Reserve 2 hours each Monday per stylist for a $45 quick‑cut (no blow‑dry). Limit to 4 appointments per stylist (24 total). Announce via Instagram story and email to existing clients.
Create a “Monday Quick Cut” slot in the current scheduling software.
Why now: Subscription cost remains unchanged while revenue is flat; free alternatives now match client expectations.
Terminate the current music subscription and set up a curated free Spotify playlist on salon speakers. No impact on client experience.
Contact the provider to cancel the contract effective next billing cycle.
The full audit is ten moves, not 3 — ordered into a 90-day sequence so you know what to do first. It also includes the two things that turn a decision into money actually collected: a price-increase letter written in your voice, ready to send, and the replies to the four objections you will get back within the week.
Want a human in it? — we read your site and your numbers, sharpen every move to your situation, and walk you through it on a 20-minute call.
These are estimates built from what you told us, with the arithmetic shown so you can substitute your own figures. Check the sums before you act on them — that is what they are there for.
The full audit is ten moves, not 3 — ordered into a 90-day sequence so you know what to do first. It also includes the two things that turn a decision into money actually collected: a price-increase letter written in your voice, ready to send, and the replies to the four objections you will get back within the week.
Want a human in it? — we read your site and your numbers, sharpen every move to your situation, and walk you through it on a 20-minute call.
Nothing above is held back and there is no account to make. If the numbers are wrong, they are wrong in a way you can see and correct — re-run it with your real figures and the estimates move with them.
Or book 20 minutes and we will go through these against your real figures. Free, 20 minutes, no pitch — bring your numbers and we will go through them.
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One sentence about what you sell. About a minute. Free, and there is no signup between you and the answer.
Give me three moves