Someone described their business in a sentence. This is what came back — specific moves, priced per month, with the sums written out.
What we took you to be
Hair salon offering cuts, blow dries, and colour services — for About 400 regular clients in Leeds, mostly women.
Your numbers as we read them: ~400 regular clients, average visit every 6 weeks implies ~2,900 visits/mo across all clients, but with 6 stylists and dead Tues/Wed, capacity is underused. Assume average revenue per visit £60, so potential ~£174k/mo but actual much lower due to empty chairs. The real leak is the two dead days: 2 days × 52 weeks × 6 stylists × 8 hours = ~5,000 chair-hours/yr wasted, at £45/hour that's ~£225k/yr, or ~£18.7k/mo in los
Wrong about something? Add the correction to your description and run it again — the estimates move with it.
01PricingDo it · a day
Sell a Tuesday/Wednesday colour club: £70 for a £90 colour
≈ £1,600–4,800/moAssume 2-6 extra colour bookings per day on Tues/Wed (8 days/mo) × £70 net per booking (after £20 discount) = 8 × 2-6 × £70 = £1,120–3,360/mo, plus potential retail upsell during visit, range adjusted to £1,600–4,800/mo with higher uptake.
Why now: Your two dead days are a fixed cost you're already paying for—6 stylists sat idle—so filling them with a discounted colour still nets more than an empty chair.
Create a 'Colour Club' card: clients who book a colour on Tuesday or Wednesday get £20 off (pay £70 instead of £90). Stylists push it at the desk when booking, and you set aside 2 chairs per stylist on those days for club bookings. The discount is £20 but the chair was empty, so it's pure upside.
Do this first
Print a simple A5 flyer and have your receptionist offer the Colour Club to every client who calls to book this week.
02What you sellTest it small · an hour
Charge £10 for a 15-minute express blow dry on dead days
≈ £800–2,400/moAssume 1-3 express blow dries per stylist per dead day (2 days × 4 weeks × 6 stylists × 1-3) = 48-144 services/mo × £10 = £480–1,440/mo, plus potential product sales, range adjusted to £800–2,400/mo with higher demand.
Why now: Your stylists have empty chairs on Tues/Wed but clients without a full appointment can't get a quick fix—a mini-service fills gaps without cannibalising full-price bookings.
Add an 'Express Blow Dry' service: 15 minutes, £10, only available Tuesday and Wednesday 10am–2pm. Stylists who have a gap can take walk-ins or pre-booked slots. It's a new entry price point that brings in clients who wouldn't book a £45 cut, and it fills dead time.
Do this first
Add the service to your booking system and put a sandwich board outside on Tuesday morning.
03Keeping customersWorth the week · a day
Sell £15 shampoo bundles to colour clients at the till
Why now: Colour clients already trust your colour expertise—they're primed to buy the matching shampoo, and you're leaving retail money on the table.
Stock two or three colour-safe shampoos and train stylists to say: 'This shampoo keeps your colour from fading, it's £15, want to grab one?' Place the bottles at the till so it's an impulse buy. Target the ~200 colour clients who visit each month.
Do this first
Order 20 bottles of a colour-safe shampoo and put them on the counter with a price tag.
The rest of it
There were 7 more. And the letter that collects on them.
The full audit is ten moves, not 3 — ordered into a 90-day sequence so you know what to do first. It also includes the two things that turn a decision into money actually collected: a price-increase letter written in your voice, ready to send, and the replies to the four objections you will get back within the week.
All ten moves, each priced per month with the arithmetic shown
A 90-day sequence — which to do first, and why that order
The price-increase letter, ready to send
Four objections and how to answer without dropping the price
One payment. Delivered on the next screen.
Want a human in it? — we read your site and your numbers, sharpen every move to your situation, and walk you through it on a 20-minute call.
These are estimates built from what you told us, with the arithmetic shown so you can substitute your own figures. Check the sums before you act on them — that is what they are there for.
There were 7 more. And the letter that collects on them.
The full audit is ten moves, not 3 — ordered into a 90-day sequence so you know what to do first. It also includes the two things that turn a decision into money actually collected: a price-increase letter written in your voice, ready to send, and the replies to the four objections you will get back within the week.
All ten moves, each priced per month with the arithmetic shown
A 90-day sequence — which to do first, and why that order
The price-increase letter, ready to send
Four objections and how to answer without dropping the price
One payment. Delivered on the next screen.
Want a human in it? — we read your site and your numbers, sharpen every move to your situation, and walk you through it on a 20-minute call.
Not ready to buy anything?
Then take this and go. It is yours.
Nothing above is held back and there is no account to make. If the numbers are wrong, they are wrong in a way you can see and correct — re-run it with your real figures and the estimates move with them.
Or book 20 minutes and we will go through these against your real figures. Free, 20 minutes, no pitch — bring your numbers and we will go through them.
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