Why now: Two weekdays are empty and clients now expect quick, lower‑cost styling options.
Create a 30‑minute express blow‑out slot priced at $50, available only on Mondays and Tuesdays. Offer it first to the 350 regular cut‑and‑dry clients via email and in‑salon flyers. Limit bookings to 100 slots per week to stay within staff capacity.
Do this first
Open the salon calendar, block 2 × 56 = 112 slots on Mon/Tue, and send a test email to the top 20 clients proposing the new service.
02What you sellWorth the week · a day
Add $45 at‑home color‑care kit to every $150 color service
≈ $1,600–$2,000/mo40–50 color clients × $45 = $1,800–$2,250/mo (rounded to $1.6k–$2k)
Why now: Color clients now ask for easy home maintenance and wholesale kits have dropped in price.
Bundle a shampoo + conditioner kit (cost $20 wholesale) with each color appointment for an additional $45. Pitch it at checkout and display the kit near the color station. Assume 40% of the 100 monthly color clients purchase it.
Do this first
Source a wholesale kit, price it at $45, and add the upsell line to the POS for the next color appointment.
03Cutting costDo it · a day
Cancel $300/mo salon‑software subscription and switch to free tools
≈ $300/moSubscription cost $300 per month eliminated = $300/mo saved
Why now: The current software adds $300/mo but you already track appointments manually and Google Calendar is now free for businesses.
Export all client data, set up shared Google Calendar with booking slots, and use a simple spreadsheet for inventory and payroll. Train staff in one 2‑hour session. Eliminate the recurring $300 subscription.
Do this first
Export the client list from the software and import it into Google Contacts and Calendar.
The rest of it
There were 7 more. And the letter that collects on them.
The full audit is ten moves, not 3 — ordered into a 90-day sequence so you know what to do first. It also includes the two things that turn a decision into money actually collected: a price-increase letter written in your voice, ready to send, and the replies to the four objections you will get back within the week.
All ten moves, each priced per month with the arithmetic shown
A 90-day sequence — which to do first, and why that order
The price-increase letter, ready to send
Four objections and how to answer without dropping the price
One payment. Delivered on the next screen.
Want a human in it? — we read your site and your numbers, sharpen every move to your situation, and walk you through it on a 20-minute call.
These are estimates built from what you told us, with the arithmetic shown so you can substitute your own figures. Check the sums before you act on them — that is what they are there for.
There were 7 more. And the letter that collects on them.
The full audit is ten moves, not 3 — ordered into a 90-day sequence so you know what to do first. It also includes the two things that turn a decision into money actually collected: a price-increase letter written in your voice, ready to send, and the replies to the four objections you will get back within the week.
All ten moves, each priced per month with the arithmetic shown
A 90-day sequence — which to do first, and why that order
The price-increase letter, ready to send
Four objections and how to answer without dropping the price
One payment. Delivered on the next screen.
Want a human in it? — we read your site and your numbers, sharpen every move to your situation, and walk you through it on a 20-minute call.
Not ready to buy anything?
Then take this and go. It is yours.
Nothing above is held back and there is no account to make. If the numbers are wrong, they are wrong in a way you can see and correct — re-run it with your real figures and the estimates move with them.
Or book 20 minutes and we will go through these against your real figures. Free, 20 minutes, no pitch — bring your numbers and we will go through them.
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Not yours? Do yours.
One sentence about what you sell. About a minute. Free, and there is no signup between you and the answer.