Someone described their business in a sentence. This is what came back — specific moves, priced per month, with the sums written out.
What we took you to be
haircuts — for men in Leeds.
Your numbers as we read them: ~£4,320/mo from 240 cuts at £18. Assuming 8 hours/day, 6 days a week, and £10/hour staff cost, labor cost is ~£2,880/mo, leaving ~£1,440/mo for other costs and profit. Tuesdays and Wednesdays are quiet, with assumed 50% reduced capacity.
Wrong about something? Add the correction to your description and run it again — the estimates move with it.
Why now: Increased demand on weekends can support a price increase, allowing for higher revenue without affecting weekday sales.
Increase price by £2 on Fridays and Saturdays, targeting high-demand days. Assume 50% of 240 cuts are on weekends, with 20% increase in sales due to premium services.
Do this first
Review weekend sales data for the last quarter to determine demand and potential price elasticity.
Why now: Increased demand on weekends can be met with additional staff, allowing for more cuts and higher revenue.
Hire a part-time barber at £15/hour for 8 hours on Saturdays and Sundays. Assume 20% increase in sales due to increased capacity, with 50% of 240 cuts on weekends.
Do this first
Review weekend sales data and calculate the potential increase in sales with additional staff.
03Getting foundWorth the week · a week
Turn quiet Tues/Weds into £10 student cuts with a 2-for-1 Monday
≈ £320–640/moAssuming 20-40 extra student cuts per week on Tues/Weds (40-80/mo) at £10 each, minus the £8 discount vs normal price; net gain = 40-80 × £10 = £400-800, but some would have come anyway, so conservatively 80% incremental = £320-640/mo.
Why now: Nearby Leeds universities are back in session; students are price-sensitive and have Tues/Weds free, which matches your dead days exactly.
Partner with the University of Leeds and Leeds Beckett student unions to offer a 'Student Tuesday' — £10 cuts with student ID, and a '2-for-1 Monday' for students to bring a friend. Print simple flyers for campus noticeboards and post in the union Facebook groups. Your quiet chairs get filled without cutting into weekend revenue.
Do this first
Call the student union at University of Leeds today to ask about their freshers' fair and poster policy.
The rest of it
There were 7 more. And the letter that collects on them.
The full audit is ten moves, not 3 — ordered into a 90-day sequence so you know what to do first. It also includes the two things that turn a decision into money actually collected: a price-increase letter written in your voice, ready to send, and the replies to the four objections you will get back within the week.
All ten moves, each priced per month with the arithmetic shown
A 90-day sequence — which to do first, and why that order
The price-increase letter, ready to send
Four objections and how to answer without dropping the price
One payment. Delivered on the next screen.
Want a human in it? — we read your site and your numbers, sharpen every move to your situation, and walk you through it on a 20-minute call.
These are estimates built from what you told us, with the arithmetic shown so you can substitute your own figures. Check the sums before you act on them — that is what they are there for.
There were 7 more. And the letter that collects on them.
The full audit is ten moves, not 3 — ordered into a 90-day sequence so you know what to do first. It also includes the two things that turn a decision into money actually collected: a price-increase letter written in your voice, ready to send, and the replies to the four objections you will get back within the week.
All ten moves, each priced per month with the arithmetic shown
A 90-day sequence — which to do first, and why that order
The price-increase letter, ready to send
Four objections and how to answer without dropping the price
One payment. Delivered on the next screen.
Want a human in it? — we read your site and your numbers, sharpen every move to your situation, and walk you through it on a 20-minute call.
Not ready to buy anything?
Then take this and go. It is yours.
Nothing above is held back and there is no account to make. If the numbers are wrong, they are wrong in a way you can see and correct — re-run it with your real figures and the estimates move with them.
Or book 20 minutes and we will go through these against your real figures. Free, 20 minutes, no pitch — bring your numbers and we will go through them.
One email on Monday. Unsubscribe in one click; we do not write again after that.
Not yours? Do yours.
One sentence about what you sell. About a minute. Free, and there is no signup between you and the answer.