Someone described their business in a sentence. This is what came back — specific moves, priced per month, with the sums written out and the published study each one rests on.
What we took you to be
haircuts — for local residents.
Your numbers as we read them: ~£4,320/mo from 240 cuts at £18. Assume 8 hours/day, 26 days/month, and 2 chairs, so capacity is around 416 cuts/month. This leaves some room for growth, but Tuesdays and Wednesdays are quiet, suggesting opportunity to fill those days.
Wrong about something? Add the correction to your description and run it again — the estimates move with it.
01PricingTest it small · an hour
Charge £22 for Fridays and weekends
≈ £640–1,280/mo240 cuts/mo × 10-20% increase on 50-100% of Friday and weekend cuts × £4 difference
Why now: Demand is likely higher on Fridays and weekends, so it's a good time to test price elasticity.
Introduce a £22 price point for haircuts on Fridays and weekends. Keep the £18 price point for Mondays to Thursdays. Monitor demand and adjust as needed.
Do this first
Review last month's bookings to determine Friday and weekend demand.
Why now: With some capacity left in the schedule, hiring a part-time barber could help fill those gaps and increase revenue.
Hire a part-time barber to work 10 hours/week, focusing on Tuesdays and Wednesdays. Pay them £12/hour. Monitor the impact on revenue and adjust as needed.
Do this first
Post a job ad for a part-time barber.
03What you sellTest it small · a day
Offer a £15 'express cut' for students
≈ £240-480/mo20 cuts/week × £15 price point × 2 days
Why now: The barbershop is quiet on Tuesdays and Wednesdays, and offering a discounted 'express cut' can attract price-sensitive students.
Introduce a £15 'express cut' for students on Tuesdays and Wednesdays, which includes a limited service (e.g., no beard styling). Promote the offer through social media and local student groups.
Do this first
Create social media posts advertising the 'express cut' offer.
The rest of it
There were 7 more. And the letter that collects on them.
The full audit is ten moves, not 3, ordered into a 90-day sequence so you know what to do first — plus the two things that turn a decision into money actually collected.
$19a monthfirst 7 days free · audit today
The full audit today: all ten moves, priced per month, arithmetic shown
A 90-day sequence — which to do first, and why that order
The price-increase letter, written in your voice, ready to send
Three new moves every Monday, never repeating one you have had
Read a real one first — freeCard required, $0 today. Audit builds on the next screen. $19/mo after 7 days unless you cancel.
$49once
Just the audit, no subscription
The same ten moves, 90-day order, price letter and objection replies. Nothing after it.
$299once
Done with you, on a call
We read your site and your numbers, sharpen every move to your situation, and walk you through it in 20 minutes.
These are estimates built from what you told us, with the arithmetic shown so you can substitute your own figures. Check the sums before you act on them — that is what they are there for.
There were 7 more. And the letter that collects on them.
The full audit is ten moves, not 3, ordered into a 90-day sequence so you know what to do first — plus the two things that turn a decision into money actually collected.
$19a monthfirst 7 days free · audit today
The full audit today: all ten moves, priced per month, arithmetic shown
A 90-day sequence — which to do first, and why that order
The price-increase letter, written in your voice, ready to send
Three new moves every Monday, never repeating one you have had
Read a real one first — freeCard required, $0 today. Audit builds on the next screen. $19/mo after 7 days unless you cancel.
$49once
Just the audit, no subscription
The same ten moves, 90-day order, price letter and objection replies. Nothing after it.
$299once
Done with you, on a call
We read your site and your numbers, sharpen every move to your situation, and walk you through it in 20 minutes.
Not ready to buy anything?
Then take this and go. It is yours.
Nothing above is held back and there is no account to make. If the numbers are wrong, they are wrong in a way you can see and correct — re-run it with your real figures and the estimates move with them.
Or book 20 minutes and we will go through these against your real figures. Free, 20 minutes, no pitch — bring your numbers and we will go through them.
One email on Monday. Unsubscribe in one click; we do not write again after that.
Or read a whole paid audit for free — ten moves, the 90-day order and the price-increase letter, for a sample salon.
Not yours? Do yours.
One sentence about what you sell. Free, and there is no signup between you and the answer.