Someone described their business in a sentence. This is what came back — specific moves, priced per month, with the sums written out.
What we took you to be
Haircuts, blow‑dry, and color services — for Brooklyn residents, ~350 regular clients.
Your numbers as we read them: ~$33k/mo revenue (assume 70% cut‑only, 30% color). 5 stylists @ $4k/mo each = $20k labor, $5k rent, $2k supplies → profit margin thin. Mondays & Tuesdays have ~320 idle slots (5 stylists × 8 appts × 8 days). Retail shampoo sales negligible.
Wrong about something? Add the correction to your description and run it again — the estimates move with it.
01PricingTest it small · a day
Offer $30 off cuts on Monday & Tuesday to fill dead days
≈ $2,400–2,800/mo64‑70 new bookings × ($70‑$30) net = $40 per booking
Why now: Clients now scan online for weekday deals, making a targeted discount viable.
Create a $30 discount on the $70 cut + blow‑dry service, valid only on Mondays and Tuesdays. Promote via text‑blast and in‑salon signage. Assume 20% of the 320 idle slots get booked.
Do this first
Export last month’s appointment list, filter for Mon/Tue, and count how many slots are empty.
02What you sellWorth the week · a day
Introduce $20 shampoo retail with 70% margin
≈ $700–900/mo53 units × $14 profit per unit
Why now: Supplier now offers bulk pricing that yields a 70% margin on a $20 retail price.
Stock a mid‑range shampoo at $20 per bottle (cost $6). Place a small display at the front desk and train stylists to suggest it after each service. Assume 15% of the 350 clients buy each month.
Do this first
Contact the current shampoo supplier for bulk pricing and order a starter pack.
03Cutting costTest it small · a week
Shift one stylist to 3‑day schedule and use free Square Appointments
Why now: Square’s free tier now supports unlimited online bookings, eliminating the current $150/mo scheduling tool.
Reduce stylist 5’s hours from full‑time ($4k/mo) to three days ($2.5k/mo) and replace the $150/mo booking software with Square’s free plan. Reallocate the saved capacity to higher‑margin color appointments.
Do this first
Run a one‑week pilot with the stylist on a 3‑day roster and track appointment fill‑rate.
The rest of it
There were 7 more. And the letter that collects on them.
The full audit is ten moves, not 3 — ordered into a 90-day sequence so you know what to do first. It also includes the two things that turn a decision into money actually collected: a price-increase letter written in your voice, ready to send, and the replies to the four objections you will get back within the week.
All ten moves, each priced per month with the arithmetic shown
A 90-day sequence — which to do first, and why that order
The price-increase letter, ready to send
Four objections and how to answer without dropping the price
One payment. Delivered on the next screen.
Want a human in it? — we read your site and your numbers, sharpen every move to your situation, and walk you through it on a 20-minute call.
These are estimates built from what you told us, with the arithmetic shown so you can substitute your own figures. Check the sums before you act on them — that is what they are there for.
There were 7 more. And the letter that collects on them.
The full audit is ten moves, not 3 — ordered into a 90-day sequence so you know what to do first. It also includes the two things that turn a decision into money actually collected: a price-increase letter written in your voice, ready to send, and the replies to the four objections you will get back within the week.
All ten moves, each priced per month with the arithmetic shown
A 90-day sequence — which to do first, and why that order
The price-increase letter, ready to send
Four objections and how to answer without dropping the price
One payment. Delivered on the next screen.
Want a human in it? — we read your site and your numbers, sharpen every move to your situation, and walk you through it on a 20-minute call.
Not ready to buy anything?
Then take this and go. It is yours.
Nothing above is held back and there is no account to make. If the numbers are wrong, they are wrong in a way you can see and correct — re-run it with your real figures and the estimates move with them.
Or book 20 minutes and we will go through these against your real figures. Free, 20 minutes, no pitch — bring your numbers and we will go through them.
One email on Monday. Unsubscribe in one click; we do not write again after that.
Not yours? Do yours.
One sentence about what you sell. About a minute. Free, and there is no signup between you and the answer.