Someone described their business in a sentence. This is what came back — specific moves, priced per month, with the sums written out.
What we took you to be
Managed IT services for small businesses — for SMEs in Galway, likely 10-50 employees each.
Your numbers as we read them: Assume average 15 users per client at €45/user/month = ~€675/client/month, total ~€16,875/month. Support is the main cost; if each client averages 2 support hours/month at €60/hour internal cost, that's €3,000/month of support time. Margin leaks likely in unbilled after-hours work and reactive support.
Wrong about something? Add the correction to your description and run it again — the estimates move with it.
01What you sellWorth the week · a day
Sell a €15/user/month 'Priority Response' tier to the 8 clients with most tickets
≈ €1,800–2,700/mo8 clients × 15 users × €15 = €1,800/mo if all take it; 8 clients × 20 users × €15 = €2,400/mo; range €1,800–2,700/mo assuming 15-20 users per client
Why now: The per-user model rewards adding seats, not solving problems; the clients who generate the most tickets are the ones who will pay to jump the queue.
Identify the 8 clients with the highest ticket volume over the last 90 days. Offer them a 'Priority Response' tier: guaranteed 1-hour response during business hours and a named engineer, for €15/user/month. This is a new line item on their existing invoice, not a price change.
Do this first
Pull the ticket counts per client for the last 90 days and rank them.
02PricingDo it · an hour
Charge €35/hour for after-hours support instead of absorbing it
Why now: SMEs in Galway increasingly expect 24/7 coverage, but your per-user price doesn't include it; naming the price is the only way to stop giving away nights and weekends.
Add a line to your standard contract: 'After-hours support (6pm-8am, weekends) billed at €35/hour, minimum 1 hour.' Email all 25 clients with the new policy, effective next month. This turns an unpriced cost into a revenue stream and discourages non-urgent after-hours calls.
Do this first
Draft the one-paragraph policy and send it to your own team for feedback.
03Cutting costTest it small · a week
Cut €300/mo by replacing your ticketing tool with a free plan
≈ €300/mo savedAssume current tool costs €300/mo (e.g., 5 users × €60/user); free plan saves €300/mo
Why now: With 25 clients, you likely don't need enterprise features; free tiers from Zammad or osTicket cover ticket tracking and SLAs, and the money saved drops straight to your bottom line.
Audit your current ticketing tool's usage. If you're paying more than €50/user/month and using less than 20% of features, switch to a free open-source tool like Zammad or osTicket. Migrate your 25 clients' data and close the old account.
Do this first
Check your ticketing tool's invoice and list the features you actually use.
The rest of it
There were 7 more. And the letter that collects on them.
The full audit is ten moves, not 3 — ordered into a 90-day sequence so you know what to do first. It also includes the two things that turn a decision into money actually collected: a price-increase letter written in your voice, ready to send, and the replies to the four objections you will get back within the week.
All ten moves, each priced per month with the arithmetic shown
A 90-day sequence — which to do first, and why that order
The price-increase letter, ready to send
Four objections and how to answer without dropping the price
One payment. Delivered on the next screen.
Want a human in it? — we read your site and your numbers, sharpen every move to your situation, and walk you through it on a 20-minute call.
These are estimates built from what you told us, with the arithmetic shown so you can substitute your own figures. Check the sums before you act on them — that is what they are there for.
There were 7 more. And the letter that collects on them.
The full audit is ten moves, not 3 — ordered into a 90-day sequence so you know what to do first. It also includes the two things that turn a decision into money actually collected: a price-increase letter written in your voice, ready to send, and the replies to the four objections you will get back within the week.
All ten moves, each priced per month with the arithmetic shown
A 90-day sequence — which to do first, and why that order
The price-increase letter, ready to send
Four objections and how to answer without dropping the price
One payment. Delivered on the next screen.
Want a human in it? — we read your site and your numbers, sharpen every move to your situation, and walk you through it on a 20-minute call.
Not ready to buy anything?
Then take this and go. It is yours.
Nothing above is held back and there is no account to make. If the numbers are wrong, they are wrong in a way you can see and correct — re-run it with your real figures and the estimates move with them.
Or book 20 minutes and we will go through these against your real figures. Free, 20 minutes, no pitch — bring your numbers and we will go through them.
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Not yours? Do yours.
One sentence about what you sell. About a minute. Free, and there is no signup between you and the answer.