Someone described their business in a sentence. This is what came back — specific moves, priced per month, with the sums written out.
What we took you to be
Nail salon with gel manicures and acrylics, walk-ins and appointments. — for Local Queens regulars, mostly women, mixed ages, value-conscious..
Your numbers as we read them: Roughly $30–60 per service. With 250 regulars, if each visits once a month, that's ~$7,500–15,000/mo revenue. Mornings are quiet, so there's unused capacity. No recurring revenue, so every month starts from zero.
Wrong about something? Add the correction to your description and run it again — the estimates move with it.
01Keeping customersWorth the week · a day
Sell a 10-visit gel manicure card at $270 for morning slots
≈ $0–1,350/moassume 5-10 cards sold/month × $270 = $1,350–2,700 revenue, but at $27/visit vs $30, you're giving up $3 per visit. If a card-holder uses 8 visits/month, you forgo $24, so net is $270 - $24 = $246/card. 5-10 cards → $1,230–2,460, but only if they actually use them; worst case no cards sold = $0.
Why now: Mornings are dead while Saturdays are packed — the fixed cost of the chair is already paid, so the only thing filling it costs is the tech's time.
Create a 'Morning Glow Card' for $270: 10 gel manicures, redeemable only 9am–12pm weekdays. That's $27 per visit instead of $30, but it locks in 10 visits and fills minutes that currently earn $0. Sell it at the front desk; tell regulars it's the only way to get a guaranteed morning slot.
Do this first
Print a small sign for the front desk: 'Morning Glow Card — $270 for 10 gel manis, weekday mornings only.'
02PricingDo it · an hour
Charge $10 for a 15-minute express gel removal with every new set
≈ $500–1,000/moAssume 50-100% of the ~250 regulars get a removal with their visit. If 50-100 visits/month include removal, at $10 each = $500–1,000/mo. Even if only half accept, that's $250–500.
Why now: Most salons fold removal into the new set price, but it's a real 15 minutes of tech time — and with 4 techs, that's time you're giving away every Saturday.
Add a $10 'express removal' line item to every full set or gel manicure. Grandfather regulars for 30 days, then apply to everyone. Most clients will pay it because it's small and saves them from soaking at home. Announce it as a new service, not a price hike.
Do this first
Add 'Express Removal $10' to your service menu and price list today.
03What you sellTest it small · a day
Offer a $55 acrylic fill with a 5-day rebalance guarantee
≈ $550–1,100/mo20-40 fills/month at $5 discount = $100–200/mo given up, but each fill visit also brings an average $30 in add-ons (polish change, cuticle oil). Assume 20-40 extra visits/month from the guarantee, each netting $25 after the discount and cost of the rebalance (if 20% use it, that's $10 per visit) → $500–1,000 plus add-o
Why now: Acrylics are your highest margin service, and clients who get fills are your most loyal — but you're not giving them a reason to come back on a schedule.
For $55 (instead of the usual $60), clients can book a fill that includes a free 5-day rebalance if a nail chips or lifts. This trades a small discount for a guaranteed second visit — and a chance to sell a polish change or repair. It also smooths demand because you can steer bookings to slower days.
Do this first
Write a one-line policy: 'Fill for $55, free rebalance within 5 days.' Train your front desk to offer it.
The rest of it
There were 7 more. And the letter that collects on them.
The full audit is ten moves, not 3 — ordered into a 90-day sequence so you know what to do first. It also includes the two things that turn a decision into money actually collected: a price-increase letter written in your voice, ready to send, and the replies to the four objections you will get back within the week.
All ten moves, each priced per month with the arithmetic shown
A 90-day sequence — which to do first, and why that order
The price-increase letter, ready to send
Four objections and how to answer without dropping the price
One payment. Delivered on the next screen.
Want a human in it? — we read your site and your numbers, sharpen every move to your situation, and walk you through it on a 20-minute call.
These are estimates built from what you told us, with the arithmetic shown so you can substitute your own figures. Check the sums before you act on them — that is what they are there for.
There were 7 more. And the letter that collects on them.
The full audit is ten moves, not 3 — ordered into a 90-day sequence so you know what to do first. It also includes the two things that turn a decision into money actually collected: a price-increase letter written in your voice, ready to send, and the replies to the four objections you will get back within the week.
All ten moves, each priced per month with the arithmetic shown
A 90-day sequence — which to do first, and why that order
The price-increase letter, ready to send
Four objections and how to answer without dropping the price
One payment. Delivered on the next screen.
Want a human in it? — we read your site and your numbers, sharpen every move to your situation, and walk you through it on a 20-minute call.
Not ready to buy anything?
Then take this and go. It is yours.
Nothing above is held back and there is no account to make. If the numbers are wrong, they are wrong in a way you can see and correct — re-run it with your real figures and the estimates move with them.
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