How much should a personal trainer charge for packages compared with single sessions?
Discount packs by 10–15% at most, paid up front, and make a monthly auto-billed plan your main offer. At $80 a single session, a 10-pack at $720 is $72 a session and a monthly plan of 8 sessions at $560 is $70. A 10% discount is recovered if the client books just 11% more sessions — about one extra session in every nine.
One monthly-plan client is $6,720 a year that renews without asking. Ten of them is $67,200 of predictable revenue.
The purpose of a pack is commitment, not a bargain. Clients who pay up front for ten sessions show up more consistently than clients paying each time, and consistency is what both keeps them getting results and keeps your calendar full.
Packs have one weakness: every time one runs out, the client makes a fresh buying decision, and that is where trainers lose people. A monthly plan billed automatically removes the decision. The client stays until they actively cancel, which is a much lower rate of loss than failing to renew.
Keep the discount shallow. Deep discounts on large packs move revenue earlier but lower your effective rate permanently, and the clients who buy 30-packs at 25% off are usually the ones who would have trained anyway.
Put an expiry on packs, typically 10 sessions within 12 weeks. Without one, unused sessions become a liability you are still delivering a year later at last year’s price.
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Figures are typical ranges for small businesses in the UK, US and Canada, given so you can check them against your own books rather than take them on trust. They are arithmetic on stated assumptions, not a forecast, and not financial advice.