I think I am quoting some jobs below cost but I cannot tell which ones — how do I work it out?
Calculate your fully-loaded hourly cost and compare it to what you actually billed per hour on the last ten jobs, including travel and the time spent quoting. Most sole traders and small contractors discover their real cost is 1.3 to 1.5 times the bare wage once vehicle, insurance, tools, unbilled travel and non-billable hours are included — and that jobs quoted as a fixed price routinely land below it once the overruns are counted.
Add £12.17 to your hourly wage before a quote earns anything. Spread over the imagined 1,840 hours it looks like £7.61 — which is how the gap hides.
The error is almost never the hourly rate on paper. It is that a working day contains far fewer billable hours than it feels like: travel between jobs, quoting, buying materials, invoicing and chasing payment are all real hours that no customer pays for directly.
A trade billing what looks like a healthy rate for eight hours a day is often billing five. Spreading the same overhead across five hours rather than eight raises the true cost per billable hour by 60%, which is where an apparently profitable rate quietly becomes a loss-making one.
Work it out from the year rather than the job. Take total overhead — vehicle, insurance, tools, phone, accountant, certification — divide by the number of hours you genuinely bill in a year, and add that to your hourly wage. That is the number a quote has to clear before anything is profit.
Then check fixed-price work specifically. Fixed quotes are where losses concentrate, because the overrun is invisible: the job took eleven hours instead of eight and the invoice did not change.
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Give me three movesPeople also ask this as
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Figures are typical ranges for small businesses in the UK, US and Canada, given so you can check them against your own books rather than take them on trust. They are arithmetic on stated assumptions, not a forecast, and not financial advice.