Someone described their business in a sentence. This is what came back — specific moves, priced per month, with the sums written out and the published study each one rests on.
What we took you to be
real‑time market‑data API for algo traders — for institutional and high‑frequency traders.
Your numbers as we read them: ~£60k/mo from ~200 clients at an average £300/mo. Assume 30% gross margin → £18k/mo profit. Current support costs ~£3k/mo (2 hrs day @ £75/hr) and cloud compute ~£2k/mo.
Wrong about something? Add the correction to your description and run it again — the estimates move with it.
01PricingTest it small · a day
Offer a £9‑ending “Starter‑Lite” tier at £0.0199 per call after 80k calls
≈ £1,200–2,400/moAssume 30–60 new clients adopt the tier × (£9.99 + 0.0199 × average 100k calls) ≈ £40–80 each
Why now: Clients are price‑sensitive after recent market volatility and look for clear, low‑anchor pricing.
Create a new entry‑level plan priced at £9.99/mo (9‑ending) with a per‑call rate of £0.0199 after the first 80 k calls. Position it as the “Starter‑Lite” for new algo traders. Existing clients stay on current plans; upsell only if usage exceeds 150 k calls.
Do this first
Run a 2‑week landing‑page test targeting Twitter algo‑trader accounts and capture sign‑ups.
The study behind it
A catalogue mailed with 99-ending prices produced about 8% more sales than the identical catalogue with 00-ending prices.
Negotiate a volume‑discounted peering contract to cut cloud egress by £1,200/mo
≈ £1,200/moCurrent egress £2,000/mo × 20% discount = £400 saved; plus shift of 2 TB off‑peak saves another £800 (assumed £0.40/GB off‑peak vs £0.80 peak).
Why now: Your cloud provider announced a new tiered egress pricing that rewards multi‑TB traffic.
Contact the provider’s sales team and lock in a 20% discount on outbound data once monthly egress exceeds 5 TB. Shift non‑critical batch feeds to off‑peak windows to qualify. The saved bandwidth directly reduces the £2k/mo compute bill.
Do this first
Gather last 30 days of egress logs and prepare a usage summary for the provider.
03Getting foundTest it small · a week
Launch a “Data‑Partner” channel with boutique quant funds for co‑branded feeds
≈ £1,800–3,600/moAssume each partner brings 2 new clients × £300/mo × 90% retained × 15% share = £81 per client; 5 partners × 2 clients × £81 = £810 per quarter → £2,700/mo average; range 2‑4 new clients per partner gives £1,800–3,600/mo.
Why now: Several boutique quant funds have announced open‑source research collaborations, creating a natural partner pool.
Identify 5 boutique funds, offer them a 15% revenue share on any new client they refer to the £300/mo feed. Provide them a white‑label API endpoint and co‑marketing assets. Target 2 referrals per partner per quarter.
Do this first
Draft a partner‑agreement template and reach out to the first three funds on LinkedIn.
The study behind it
At a German bank, referred customers were about 16% to 25% more valuable than others over the following years, with higher margins and lower churn.
There were 7 more. And the letter that collects on them.
The full audit is ten moves, not 3, ordered into a 90-day sequence so you know what to do first — plus the two things that turn a decision into money actually collected.
$19a monthfirst 7 days free · audit today
The full audit today: all ten moves, priced per month, arithmetic shown
A 90-day sequence — which to do first, and why that order
The price-increase letter, written in your voice, ready to send
Three new moves every Monday, never repeating one you have had
Read a real one first — freeCard required, $0 today. Audit builds on the next screen. $19/mo after 7 days unless you cancel.
$49once
Just the audit, no subscription
The same ten moves, 90-day order, price letter and objection replies. Nothing after it.
$299once
Done with you, on a call
We read your site and your numbers, sharpen every move to your situation, and walk you through it in 20 minutes.
These are estimates built from what you told us, with the arithmetic shown so you can substitute your own figures. Check the sums before you act on them — that is what they are there for.
There were 7 more. And the letter that collects on them.
The full audit is ten moves, not 3, ordered into a 90-day sequence so you know what to do first — plus the two things that turn a decision into money actually collected.
$19a monthfirst 7 days free · audit today
The full audit today: all ten moves, priced per month, arithmetic shown
A 90-day sequence — which to do first, and why that order
The price-increase letter, written in your voice, ready to send
Three new moves every Monday, never repeating one you have had
Read a real one first — freeCard required, $0 today. Audit builds on the next screen. $19/mo after 7 days unless you cancel.
$49once
Just the audit, no subscription
The same ten moves, 90-day order, price letter and objection replies. Nothing after it.
$299once
Done with you, on a call
We read your site and your numbers, sharpen every move to your situation, and walk you through it in 20 minutes.
Not ready to buy anything?
Then take this and go. It is yours.
Nothing above is held back and there is no account to make. If the numbers are wrong, they are wrong in a way you can see and correct — re-run it with your real figures and the estimates move with them.
Or book 20 minutes and we will go through these against your real figures. Free, 20 minutes, no pitch — bring your numbers and we will go through them.
One email on Monday. Unsubscribe in one click; we do not write again after that.
Or read a whole paid audit for free — ten moves, the 90-day order and the price-increase letter, for a sample salon.
Not yours? Do yours.
One sentence about what you sell. Free, and there is no signup between you and the answer.