Someone described their business in a sentence. This is what came back — specific moves, priced per month, with the sums written out and the published study each one rests on.
What we took you to be
Family‑run bakery selling sourdough loaves, coffee and pastries — for Local Bristol shoppers and coffee drinkers.
Your numbers as we read them: £14k per week turnover from ~900 loaves at £4.20 and other items. Monthly revenue ≈£56k. Waste 8% of baked goods ≈£4.48k per month. Revenue per loaf £4.20. Assumed 3600 loaves per month.
Wrong about something? Add the correction to your description and run it again — the estimates move with it.
01PricingDo it · a day
Raise loaf price to £4.29
≈£324/mo3600 loaves × £0.09 increase
Why now: Customers already pay £4.20; a 9‑ending price can boost perceived value without losing volume
Change the shelf price from £4.20 to £4.29 for all loaves. No other changes. Monitor weekly sales for any drop. If volume falls more than 3%, roll back.
Do this first
Update price tags and point‑of‑sale system to £4.29
The study behind it
In catalogue field experiments, moving a dress from $34 to $39 increased sales, while $44 did not — the 9-ending raised demand even at the higher price.
Why now: Waste is 8% of output, costing ~£4.48k/month. Selling 50% of those loaves recovers cost and reduces waste
Identify loaves that are 2 days old, offer them at £3.00 to any customer. Track how many are sold and how many are discarded. Adjust the discount if sales are low.
Do this first
Set up a small sign at the back of the shop and train staff to offer the discount
03What you sellTest it small · a day
Launch 30‑loaf monthly subscription at £120
≈£600/mo5 subscribers × £120
Why now: Customers who buy regularly can be locked into a predictable revenue stream and reduced waste
Offer a subscription where a customer pays £120 per month for 30 loaves (≈1 loaf per day). Promote it in both shops and online. Start with a pilot of 5 customers.
Do this first
Create a simple sign‑up sheet and add the option to the website
The rest of it
There were 7 more. And the letter that collects on them.
The full audit is ten moves, not 3, ordered into a 90-day sequence so you know what to do first — plus the two things that turn a decision into money actually collected.
$19a monthfirst 7 days free · audit today
The full audit today: all ten moves, priced per month, arithmetic shown
A 90-day sequence — which to do first, and why that order
The price-increase letter, written in your voice, ready to send
Three new moves every Monday, never repeating one you have had
Read a real one first — freeCard required, $0 today. Audit builds on the next screen. $19/mo after 7 days unless you cancel.
$49once
Just the audit, no subscription
The same ten moves, 90-day order, price letter and objection replies. Nothing after it.
$299once
Done with you, on a call
We read your site and your numbers, sharpen every move to your situation, and walk you through it in 20 minutes.
These are estimates built from what you told us, with the arithmetic shown so you can substitute your own figures. Check the sums before you act on them — that is what they are there for.
There were 7 more. And the letter that collects on them.
The full audit is ten moves, not 3, ordered into a 90-day sequence so you know what to do first — plus the two things that turn a decision into money actually collected.
$19a monthfirst 7 days free · audit today
The full audit today: all ten moves, priced per month, arithmetic shown
A 90-day sequence — which to do first, and why that order
The price-increase letter, written in your voice, ready to send
Three new moves every Monday, never repeating one you have had
Read a real one first — freeCard required, $0 today. Audit builds on the next screen. $19/mo after 7 days unless you cancel.
$49once
Just the audit, no subscription
The same ten moves, 90-day order, price letter and objection replies. Nothing after it.
$299once
Done with you, on a call
We read your site and your numbers, sharpen every move to your situation, and walk you through it in 20 minutes.
Not ready to buy anything?
Then take this and go. It is yours.
Nothing above is held back and there is no account to make. If the numbers are wrong, they are wrong in a way you can see and correct — re-run it with your real figures and the estimates move with them.
Or book 20 minutes and we will go through these against your real figures. Free, 20 minutes, no pitch — bring your numbers and we will go through them.
One email on Monday. Unsubscribe in one click; we do not write again after that.
Or read a whole paid audit for free — ten moves, the 90-day order and the price-increase letter, for a sample salon.
Not yours? Do yours.
One sentence about what you sell. Free, and there is no signup between you and the answer.