Someone described their business in a sentence. This is what came back — specific moves, priced per month, with the sums written out and the published study each one rests on.
What we took you to be
Automated job‑application submission and résumé‑tailoring SaaS — for Job seekers who want applications filed automatically and résumés optimized.
Your numbers as we read them: Assume ~200 paying users (≈140 Autopilot, 60 Résumé Tailor). Monthly revenue ≈ $7,400. Margin roughly 30% after hosting, API fees and staff time.
Wrong about something? Add the correction to your description and run it again — the estimates move with it.
01PricingDo it · a day
Switch Autopilot to $49.99 (99‑ending) for all users
≈ $130–150/mo140 Autopilot users × $0.99 extra per user = $138.6 ≈ $130–150/mo
Why now: Customers see the price as a psychological discount versus $50, boosting willingness to pay.
Keep the $49 plan but display it as $49.99. No change to features. Communicate the price as a precise figure to reinforce perceived value.
Do this first
Update the pricing page to show $49.99 and run a 2‑week A/B test against $49.
The study behind it
A catalogue mailed with 99-ending prices produced about 8% more sales than the identical catalogue with 00-ending prices.
Why now: Introducing a higher‑priced third option shifts choice toward the middle $49 tier and creates an upgrade path.
Create a new tier that bundles Autopilot + Résumé Tailor for $99/mo. Position it as “Full‑service job hunting”. Expect ~20% of current Autopilot users to upgrade for the extra résumé feature.
Do this first
Add the $99 tier to the pricing page and email existing Autopilot users a brief announcement.
The study behind it
Adding an option that is clearly worse than one existing choice increases the share of the choice it resembles — a decoy makes the target look like the obvious pick.
Why now: Automatic enrolment dramatically raises conversion from trial to paid.
Partner with a career‑coach newsletter to drive 100 trial sign‑ups per month. At trial end, charge $49/mo unless the user cancels. Assume 30% convert.
Do this first
Set up a Stripe trial plan and embed a sign‑up form on the landing page.
The study behind it
Making a savings plan the default raised participation among new hires from about 37% to about 86% — an opt-out enrols more than twice as many as an opt-in.
There were 7 more. And the letter that collects on them.
The full audit is ten moves, not 3, ordered into a 90-day sequence so you know what to do first — plus the two things that turn a decision into money actually collected.
$19a monthfirst 7 days free · audit today
The full audit today: all ten moves, priced per month, arithmetic shown
A 90-day sequence — which to do first, and why that order
The price-increase letter, written in your voice, ready to send
Three new moves every Monday, never repeating one you have had
Read a real one first — freeCard required, $0 today. Audit builds on the next screen. $19/mo after 7 days unless you cancel.
$49once
Just the audit, no subscription
The same ten moves, 90-day order, price letter and objection replies. Nothing after it.
$299once
Done with you, on a call
We read your site and your numbers, sharpen every move to your situation, and walk you through it in 20 minutes.
These are estimates built from what you told us, with the arithmetic shown so you can substitute your own figures. Check the sums before you act on them — that is what they are there for.
There were 7 more. And the letter that collects on them.
The full audit is ten moves, not 3, ordered into a 90-day sequence so you know what to do first — plus the two things that turn a decision into money actually collected.
$19a monthfirst 7 days free · audit today
The full audit today: all ten moves, priced per month, arithmetic shown
A 90-day sequence — which to do first, and why that order
The price-increase letter, written in your voice, ready to send
Three new moves every Monday, never repeating one you have had
Read a real one first — freeCard required, $0 today. Audit builds on the next screen. $19/mo after 7 days unless you cancel.
$49once
Just the audit, no subscription
The same ten moves, 90-day order, price letter and objection replies. Nothing after it.
$299once
Done with you, on a call
We read your site and your numbers, sharpen every move to your situation, and walk you through it in 20 minutes.
Not ready to buy anything?
Then take this and go. It is yours.
Nothing above is held back and there is no account to make. If the numbers are wrong, they are wrong in a way you can see and correct — re-run it with your real figures and the estimates move with them.
Or book 20 minutes and we will go through these against your real figures. Free, 20 minutes, no pitch — bring your numbers and we will go through them.
One email on Monday. Unsubscribe in one click; we do not write again after that.
Or read a whole paid audit for free — ten moves, the 90-day order and the price-increase letter, for a sample salon.
Not yours? Do yours.
One sentence about what you sell. Free, and there is no signup between you and the answer.