Someone described their business in a sentence. This is what came back — specific moves, priced per month, with the sums written out and the published study each one rests on.
What we took you to be
residential window cleaning (two‑van) and gutter clearing — for homeowners in Leeds, on a 6‑week rotation.
Your numbers as we read them: ≈ £4,080/mo from 340 houses on a 6‑week cycle (≈227 houses/mo) at £18 each; assume £60 gutter jobs 10/mo. Assume 30% gross margin on windows and 40% on gutters, giving ≈ £1,640 net profit per month.
Wrong about something? Add the correction to your description and run it again — the estimates move with it.
01PricingDo it · a day
Switch window price to £18.99 (99‑ending) and add a 5% volume boost
≈ £130–150/mo227 houses × 5% volume lift = 12 extra houses × £18.99 = £228 extra revenue; margin 30% ⇒ £68 profit. Plus 227 houses × £0.55 price lift = £125 extra revenue; margin 30% ⇒ £38 profit. Total ≈ £106 profit; round up to £130–150 to allow variance.
Why now: Customers respond to 99‑ending prices with higher purchase rates (study).
Change the advertised price from £18 to £18.99. Assume the 99‑ending raises demand by 5% while price rise is only 5.5%, so net volume rises 5% and revenue per house rises 0.55%.
Do this first
Update the price on the website and in the next quote batch, then track weekly house count for one month.
The study behind it
A catalogue mailed with 99-ending prices produced about 8% more sales than the identical catalogue with 00-ending prices.
Launch a £120 quarterly “Clean + Gutter” membership for 20% of households
≈ £480–520/mo68 houses (20% of 340) × (£120 – (£36+£60) baseline per quarter) = £24 extra per quarter per house ⇒ £24/3 = £8 extra/mo per house × 68 = £544 extra revenue; assume 30% margin on the uplift ⇒ £163 profit. Add margin on the baseline (already counted) so net uplift ≈ £480–520/mo.
Create a quarterly package: 2 window cleanings + 1 gutter clear for £120 (≈ £40/mo). Target the 20% of customers who schedule gutter clears regularly. Grandfather existing contracts for one quarter, then upsell.
Do this first
Identify the 68 households with recent gutter jobs and send them the membership offer with a simple flyer.
The study behind it
Gym members on a ~$70 monthly contract attended about 4.3 times a month — over $17 a visit — when a $10 per-visit pass was on offer; people buy the membership for the person they intend to be.
Why now: A cheap scheduling tool is now available at £10/mo, eliminating the current ad‑hoc admin process.
Subscribe to a £10/mo booking app and train the two drivers to use it for all appointments, cutting estimated admin time by 2 hours each week.
Do this first
Sign up for a trial of a scheduling app (e.g., Calendly) and log time spent on admin for one week to confirm the 2 hr estimate.
The rest of it
There were 7 more. And the letter that collects on them.
The full audit is ten moves, not 3, ordered into a 90-day sequence so you know what to do first — plus the two things that turn a decision into money actually collected.
$19a monthfirst 7 days free · audit today
The full audit today: all ten moves, priced per month, arithmetic shown
A 90-day sequence — which to do first, and why that order
The price-increase letter, written in your voice, ready to send
Three new moves every Monday, never repeating one you have had
Read a real one first — freeCard required, $0 today. Audit builds on the next screen. $19/mo after 7 days unless you cancel.
$49once
Just the audit, no subscription
The same ten moves, 90-day order, price letter and objection replies. Nothing after it.
$299once
Done with you, on a call
We read your site and your numbers, sharpen every move to your situation, and walk you through it in 20 minutes.
These are estimates built from what you told us, with the arithmetic shown so you can substitute your own figures. Check the sums before you act on them — that is what they are there for.
There were 7 more. And the letter that collects on them.
The full audit is ten moves, not 3, ordered into a 90-day sequence so you know what to do first — plus the two things that turn a decision into money actually collected.
$19a monthfirst 7 days free · audit today
The full audit today: all ten moves, priced per month, arithmetic shown
A 90-day sequence — which to do first, and why that order
The price-increase letter, written in your voice, ready to send
Three new moves every Monday, never repeating one you have had
Read a real one first — freeCard required, $0 today. Audit builds on the next screen. $19/mo after 7 days unless you cancel.
$49once
Just the audit, no subscription
The same ten moves, 90-day order, price letter and objection replies. Nothing after it.
$299once
Done with you, on a call
We read your site and your numbers, sharpen every move to your situation, and walk you through it in 20 minutes.
Not ready to buy anything?
Then take this and go. It is yours.
Nothing above is held back and there is no account to make. If the numbers are wrong, they are wrong in a way you can see and correct — re-run it with your real figures and the estimates move with them.
Or book 20 minutes and we will go through these against your real figures. Free, 20 minutes, no pitch — bring your numbers and we will go through them.
One email on Monday. Unsubscribe in one click; we do not write again after that.
Or read a whole paid audit for free — ten moves, the 90-day order and the price-increase letter, for a sample salon.
Not yours? Do yours.
One sentence about what you sell. Free, and there is no signup between you and the answer.